Open to opportunities

Beatriz Román Mariaca

@beatrizromnmariaca

Message

Marketing professional skilled in multicultural communications, digital design, and data-driven lead growth.

Mexico

Message

What I'm looking for

I am seeking marketing roles that combine data-driven lead growth, creative content design, and collaborative multicultural teams with opportunities to expand my marketing expertise.

I am a marketing professional with a bachelor’s in Multicultural Relations and ongoing Master’s in Marketing, experienced in campaign support, customer database growth, and cross-functional collaboration. I apply analytical rigor to lead generation and clear visual communication to improve stakeholder outcomes.

At Accuratemedia I increased the customer database by 30% and raised response rates by 20% through structured lead analysis, Excel-driven organization, and targeted customer search strategies. I create persuasive presentations and visual materials with Canva and PowerPoint and summarize client interactions to ensure team alignment.

My background includes leadership in interdisciplinary product development where I led a team to second place in a competition, strong cultural sensitivity from multicultural studies, and language skills in Spanish, English, and French. I seek roles that let me combine creativity, data, and inclusive teamwork to drive measurable marketing results.

Experience

Work history, roles, and key accomplishments

Marketing Assistant

AccurateMedia

May 2022 - Aug 2022 (3 months)

Increased customer database by 30% through targeted search strategies and created Excel analyses that raised response rates by 20%; developed client presentations and visual materials to improve communications.

Customer Acquisition Excel Canva PowerPoint Data Analysis Lead Generation Cross Functional Collaboration Time Management

Social Service Provider

Universidad de las Américas Puebla

Aug 2021 - Apr 2022 (8 months)

Delivered presentations and research on gender equality within a feminism seminar, created educational materials that increased awareness, and facilitated inclusive discussions across the academic community.

Public Speaking Canva PowerPoint Research Cultural Sensitivity Conflict Resolution Collaboration

Team Leader

Universidad de las Américas Puebla

Led an interdisciplinary team to develop a product for La Morena, assigning tasks by strengths and securing second place in the competition through inclusive leadership and coordinated execution.

Team Leadership Project Coordination Product Development Presentation Cross Functional Collaboration