Keith Lofton
@keithlofton
College counselor and admissions professional helping students plan, apply, and succeed in higher education.
United StatesWhat I'm looking for
I’m a college counseling and admissions professional focused on guiding students and families from early planning through the application and decision-making process. In my current role, I develop personalized college plans and support students through key milestones in grades 11 and 12.
Over the past decade, I served as a territory manager and admissions counselor for an undergraduate enrollment function, acting as a primary point of contact for prospective students and their families. I managed recruitment territory activities, built relationships across Northeast Ohio, and used Empowering Market Analysis (EMA), CRM, and Student Information System tools to maintain accurate student data.
Earlier, I coordinated a Young Scholars program that recruited and supported 7th–12th grade students, planned academic and professional development workshops for cohorts of 120 students, and strengthened partnerships with school district leaders and OSU stakeholders. Across roles, I’ve stayed grounded in advocacy—ensuring students’ applications reflect strengths, and that they’re prepared academically, socially, and emotionally for college.
Experience
Work history, roles, and key accomplishments
College Counselor
Saint Edward High School
Aug 2023 - Present (2 years 11 months)
Advise students and families on college planning from junior through senior year, including course and extracurricular choices and personalized college plans. Support college applications and post-secondary decisions through counseling, conferences, and coordination of admissions events and resources.
Educated and counseled prospective students and families in a recruitment territory throughout the admissions process. Managed recruitment activities, advised on admissions policies, supported application review, and used admissions data systems to validate and record applicant information.
Recruited and supported K-12 students in the Young Scholars Program with the goal of preparing them for college enrollment at Ohio State. Planned and executed academic and professional development workshops, advised students, managed program office support staff, and coordinated application and transition processes.
Education
Degrees, certifications, and relevant coursework
The Ohio State University
Bachelor of Arts, Communication
Bachelor of Arts in Communication with a minor in Women’s Studies, completed June 1999 at The Ohio State University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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