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Keith Dissington

@keithdissington

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Sales enablement leader at Southern Home Services who rebuilt the DRIVER program, raising close rates from 33% to 48%.

United States

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At Southern Home Services, I rebuilt approximately 80% of the national DRIVER sales program, adding consultative discovery, value-based selling, role-play, certification, and field reinforcement. Close rates improved from approximately 33% to 48%, while average ticket increased from approximately $9,600 to $12,400.

At HealthPlanOne, I designed a company-wide consultative sales program that improved sales goal attainment by 86%. Earlier, at MarketStar, I developed the IMPACT program for Google retail initiatives across North America, contributing to a 35% improvement in sales performance.

Experience

Work history, roles, and key accomplishments

National Sales Enablement & Training Manager

Southern Home Services

Sep 2023 - Feb 2026 (2 years 5 months)

Rebuilt the national DRIVER sales program and redesigned onboarding, improving close rates from ~33% to ~48% and shortening ramp-to-goal by ~30 days. Served as an internal sales-performance consultant to GMs and Sales Managers, conducting ride-alongs and translating performance data into coaching priorities.

Sales Enablement Sales Training Onboarding Coaching Consultative Selling Value Based Selling Role Play Sessions Certification Field Reinforcement KPI Analysis Salesforce LMS administration Google Workspace Zoom Microsoft Teams ChatGpt Claude Virtual Learning Platforms Enablement Content Systems

National Sales Training Manager

HealthPlanOne

Apr 2018 - Aug 2023 (5 years 4 months)

Designed and launched a company-wide consultative sales program that improved sales goal attainment by 86%. Rebuilt onboarding and ramp programs, increasing completion by 75% and created the Triad Coaching Model to align managers, supervisors, and agents.

Sales Training Consultative Selling Onboarding Coaching Role Play Sessions Certification Sales Enablement Performance Management

National Sales Training & Development Manager

MarketStar

Apr 2013 - Jan 2018 (4 years 9 months)

Led national sales enablement for Google retail initiatives across North America, supporting more than 10,000 sales professionals. Developed and deployed the IMPACT consultative selling program, contributing to a 35% improvement in sales performance.

Sales Enablement Consultative Selling Onboarding Coaching Certification Field Reinforcement Mentorship Programs

Sales Executive | District Sales Manager | National Sales Leader

Progressed through quota-carrying and sales-leadership roles

Progressed through quota-carrying and sales-leadership roles spanning territory development, recruiting, hiring, forecasting, coaching, performance management, and team leadership.

Territory Development Recruitment Hiring Forecasting Coaching Performance Management Team Leadership