Open to opportunities

Keiko L

@keikol

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Senior Account Manager with expertise in gaming and performance marketing.

Taiwan

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What I'm looking for

I am looking for a dynamic role that fosters innovation and growth, where I can leverage my sales expertise and contribute to impactful marketing strategies.

As a seasoned Senior Account Manager with extensive experience in the gaming industry, I have a proven track record of driving significant revenue growth and enhancing client relationships. At RTB House, I led the full sales cycle for Greater China gaming clients, achieving over 350% YoY revenue growth through consultative selling and strategic expansion. My ability to automate internal processes resulted in a 30-40% boost in campaign delivery efficiency, showcasing my commitment to scalable performance marketing solutions.

Previously at Google, I delivered 80% YoY revenue growth for top gaming publishers by leveraging strategic account planning and innovative product solutions. My collaborative efforts with cross-functional teams led to a remarkable reduction in data discrepancies, enhancing ROI measurement and client trust. My diverse experience, including a successful internship at Amazon, has equipped me with a unique blend of marketing and operational expertise, making me a valuable asset in any organization.

Experience

Work history, roles, and key accomplishments

Current

Career Break

Current

Career Break

Jan 2024 - Present (1 year 7 months)

Took a planned sabbatical to live abroad and explored Spanish and no-code app building. This period allowed for personal growth and the acquisition of new skills in app development.

No Code Cultural Immersion Personal Development App Development

Senior Gaming Account Manager

RTB House

Nov 2022 - Present (2 years 9 months)

Owned full sales cycle across Greater China gaming clients, leading to 350%+ YoY revenue growth through consultative solution selling and cross-regional expansion. Led internal process automation to boost creative campaign delivery by 30–40%, enabling scalable performance marketing solutions for global gaming clients.

Sales Cycle Management Sales Growth Consultative Selling Process Automation Performance Marketing Client Relationship Management Cross Regional Expansion

Senior Account Manager

Google

Jul 2018 - Present (7 years 1 month)

Delivered 80% YoY revenue growth for top gaming publishers via strategic account planning, product innovation, and consultative sales approach. Generated eight-digit incremental revenue from 50+ GrCN gaming partners through leading cross-functional programs and delivery of a custom global sales strategy with Google Play.

Account Management Revenue Strategic Planning Product Innovation Consultative Sales Data Analysis Policy Development

MBA Intern, Content Acquisition Manager

Amazon

Jun 2017 - Present (8 years 2 months)

Developed Kindle’s end-to-end GTM plan for online literature content for 2018, including market evaluation, product positioning and direct-to-customer marketing strategies. This involved comprehensive market analysis and strategic planning for new content acquisition.

Go To Market Strategy Market Analysis Product Positioning Direct Marketing Content Acquisition Kindle Strategic Planning

Marketing and Operations Associate

Garena

Mar 2014 - Present (11 years 5 months)

Optimized app user retention and product strategy in APAC by leading user research team to identify key business challenges and improve churn rates. Acquired 2M downloads and positioned BeeTalk as #1 social app during the 1st launch.

User Retention Product Strategy User Research App Marketing Product Positioning Data Analysis

Associate, Treasury Department of Headquarter

Bank of Taiwan

Sep 2011 - Present (13 years 11 months)

Designed internal report output flow for a new transaction bank-wide system. Achieved top 3 annual profit targets on the team level; managed 20+ major SME clients.

Report Design System Implementation Client Management SME Financial Analysis

Associate, Treasury Department

Bank of Taiwan

Sep 2011 - Present (13 years 11 months)

Designed internal report output flow for a new transaction bank-wide system. Achieved top 3 annual profit targets on the team level; managed 20+ major SME clients.

Report Design System Implementation Client Management SME

Education

Degrees, certifications, and relevant coursework

IESE Business School

MBA Degree, Business Administration

2016 - 2018

Activities and societies: Recipient of Forte Foundation Scholarship

Completed an MBA program, receiving the prestigious Forte Foundation Scholarship. Focused on developing advanced business acumen and leadership skills.

National Taiwan University

BBA Degree, Finance

2007 - 2011

Majored in Finance, gaining a strong foundation in financial principles and practices. Developed analytical and problem-solving skills relevant to the finance industry.