Ke David

I work as General Manager Assistant, reporting to the Group Director. I promoted organizational structure transformation, built in-depth cooperation with top Japanese brands (Kao, Shiseido, Calbee) and Itochu ACCESS, expanded to Southeast Asian/European and domestic brands (Mengniu), and established a three-level sales system covering Sam’s Club and Hema .

I worked as Cross-border E-commerce Director at Hangzhou Lianhua Huashang Group Co., Ltd. My main duties were fully overseeing the group’s cross-border e-commerce business, including strategic planning, platform operation and supply chain management, and promoting an online-offline integrated new retail model to enhance cross-border commodity sales scale and user experience.

Built CBEC capabilities and O2O new-retail model, launched platforms and subsidiaries to enable cross-border payment, customs and logistics, and expanded core categories to drive rapid sales growth.

I built the overseas direct procurement system from scratch, achieving 20% of total imported goods sales in direct procurement performance in 2015 and establishing a global network focused on Japanese and Korean products. I also innovated marketing like the "product + story" model and a WeChat official account, and expanded external channels via exhibitions.

Converted imported spirits from consignment to direct purchasing across 25 stores, increasing margin from 19% to 40% and creating a tiered store/SKU strategy and flagship temperature-controlled wine offering.

Supported procurement and promotions for imported goods, managed purchasing orders and inventory, and coordinated store shelving to ensure timely product launches and sales execution.

Developed overseas clients for fitness equipment exports, expanding international sales channels and managing export relationships.

Hosted overseas tour groups, communicated silk production and history in English, and promoted silk products to achieve sales targets.

Completed an associate diploma program in English focusing on language proficiency and applied translation skills.