Open to opportunities

jimena lawson

@jimenalawson

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I build data-driven marketing campaigns that grow brands and engage audiences.

Denmark

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What I'm looking for

I'm looking for a marketing role where I can use data, content, audience insights, and cross-functional collaboration to build effective campaigns, strengthen brands, and deliver measurable results.

I've delivered digital marketing, audience segmentation, and go-to-market strategy for Optnet Solutions, Wyndham Hotels, and Citrus Digital Marketing. At Citrus, I managed three social media accounts reaching 10K+ followers and contributed to a 15% increase in sales through targeted content and engagement.

I combine campaign analytics, email marketing, SEO/SEM, copywriting, and storytelling to turn insights into measurable action. I've also managed multimedia news content at Aconcagua Latinoamérica and built operational leadership experience as Café Administrator/Manager at Paludan Bog Café in Copenhagen.

Experience

Work history, roles, and key accomplishments

Café Administrator / Manager

Paludan Bog Café

Aug 2025 - Jun 2026 (10 months)

Managed daily café operations including scheduling, inventory, supplier coordination, and front-of-house in a fast-paced environment. Strengthened organizational and cross-cultural communication skills while maintaining high customer service standards.

Operations Management Team Coordination Customer Service

Sr. Marketing Analyst

Optnet Solutions

Sep 2023 - Jun 2025 (1 year 9 months)

Led market research to inform go-to-market strategies and implemented digital marketing tools like HubSpot and Power BI. Designed segmented email campaigns and produced performance reports to support data-driven decisions.

Market Research HubSpot Power BI Email Marketing Campaign Tracking Data Analysis Excel Trello Bitly Canva

Marketing Analyst

Wyndham Hotels

Jan 2022 - Dec 2022 (11 months)

Executed integrated digital and offline marketing strategies to enhance brand visibility and engagement. Managed influencer collaborations and coordinated promotional events to support revenue and loyalty objectives.

Digital Marketing Influencer Marketing Event Coordination Microsoft Office Google Ads Bitly Canva

Social Media Analyst

Aconcagua Latinoamérica

Sep 2021 - Jan 2022 (4 months)

Managed social media accounts across multiple platforms, producing multimedia content for news delivery. Applied editorial judgment and curated verified sources to maintain credibility and engagement.

Social Media Management Content Creation Editorial Judgment Instagram Facebook LinkedIn Canva

Account Executive

Citrus Digital Marketing

Jul 2021 - Oct 2021 (3 months)

Managed social media accounts and developed multi-channel digital strategies for clients, contributing to a 15% increase in sales. Delivered KPI reports and applied audience segmentation to improve engagement and ROI.