Sakshi Lokhande

SL

Open to opportunities

Sakshi Lokhande

@sakshilokhande

I’m a results-driven performance marketer in paid media & analytics.

What I'm looking for

I’m looking for a performance marketing role where I can run and optimize Meta/Google campaigns, own KPI reporting, and continuously improve ROAS through data-led testing—while partnering closely with creative and strategy teams.

I’m a performance marketing specialist focused on paid media outcomes, blending strategy with analytics to improve ROAS and engagement. I’ve managed Meta Ads and Google Ads campaigns across publishing, hospitality, and education clients.

My work is anchored in measurable results—5M+ reach per post, ~40% ROAS improvement, and 46,000+ client follower growth. I drive performance through audience segmentation, continuous A/B testing, and budget reallocation based on campaign insights.

I build client-facing KPI dashboards using Looker Studio (Data Studio) and Power BI, tracking impressions, conversions, and spend efficiency. I also use Excel and reporting workflows to deliver actionable recommendations to clients and internal strategy teams.

Beyond paid media, I support full-funnel growth through keyword research, SEO blogging, and content calendars (captions and hashtag strategies). I collaborate with design and strategy teams, optimize Google Business Listings for local visibility, and keep strengthening my toolkit through Data Analytics Bootcamp and Google Digital Marketing training.

Experience

Work history, roles, and key accomplishments

WT

Performance Marketing Executive

Webgyor Technologies

Planned and optimized Meta Ads and Google Ads campaigns for hospitality and education clients, improving ROAS by ~40% through audience segmentation and A/B testing. Built Looker Studio and Power BI dashboards, delivering 5M+ reach per post and actionable KPI reporting to stakeholders.

Meta Ads Google Ads Segmentation A B Testing ROAS Looker Studio Power BI Google Business Profile

Education

Degrees, certifications, and relevant coursework

DB

Data Analytics Bootcamp

Data Analytics Bootcamp, Data Analytics

Activities and societies: Power BI, Tableau, Excel, data preparation, data storytelling

Completed a data analytics bootcamp covering Power BI, Tableau, Excel, data preparation, and storytelling.

GC

Google Digital Marketing Course

Google Digital Marketing Course, Digital Marketing

Activities and societies: SEO, social media, content strategy, Google Ads, analytics

Completed a Google digital marketing course focused on SEO, social media, content strategy, Google Ads, and analytics.

CE

Canva Design Essentials

Canva Design Essentials, Graphic Design

Completed Canva Design Essentials covering foundational design skills for marketing content.

SM

Stock Market Masterclass

Stock Market Masterclass, Finance

Completed a stock market masterclass to build foundational knowledge of stock market concepts.

Tech stack

Software and tools used professionally

Data Studio

Gmail

Google Analytics

Canva

Google Ads

Meta Business Suite

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