@douglasgarciamelotto
Senior Traffic Manager at V4 Company, optimizing paid campaigns and tracking e-commerce, WhatsApp, and UTM performance.
BrazilAt V4 Company, I plan campaigns, analyze e-commerce structures, and optimize ads. I also track e-commerce, WhatsApp, and UTM performance.
Previously, I worked as a Growth Analyst and Marketing Scientist at V4 Company, and as a Traffic Manager at Agência Ultra and Agência Lynks. My work included campaign planning, remarketing strategies, ad copy, performance reporting, and CRM automation.
Work history, roles, and key accomplishments
V4 Company
Mar 2025 - Present (1 year 8 months)
Planejamento de campanhas, análise de estrutura do e-commerce e curva ABC, alinhamento semanal com clientes, tracking avançado de e-commerce, WhatsApp e UTM's, otimização de anúncios e vinculação via Zapier.
V4 Company
Nov 2023 - Nov 2024 (1 year)
Planejamento de campanhas, análise de estrutura do e-commerce e curva ABC, alinhamento semanal com clientes, tracking avançado de e-commerce, WhatsApp e UTM's, otimização de anúncios, vinculação via Zapier, configuração de CRM Kommo e HubSpot e automação Kommo.
V4 Company
Mar 2022 - Jun 2023 (1 year 3 months)
Planejamento de campanhas e apresentação para clientes, construção de briefing para designers, linha editorial para redes sociais e e-mail marketing, análise benchmarking, relatórios de performance semanal, análise de estrutura do e-commerce e curva ABC, alinhamento semanal com clientes, gestão de campanhas em Facebook, Google e TikTok Ads, otimização de anúncios e criação de copys.
Agência Ultra
Jun 2019 - Nov 2021 (2 years 5 months)
Planejamento de campanhas, desenvolvimento de estratégias de remarketing e lookalike, análise do site do cliente, criação de campanhas no Facebook Ads e criação de copys.
Agência Lynks
Feb 2016 - Jan 2018 (1 year 11 months)
Planejamento de campanhas, desenvolvimento de estratégias de remarketing e lookalike, criação de campanhas no Facebook Ads e criação de copys.
Degrees, certifications, and relevant coursework
Ecommerce
Completed a course at Ecommerce in June 2023.
CS e CX
Completed a course at CS e CX in February 2023.
Cientista do Marketing
Completed a course at Cientista do Marketing in March 2022.
Comunidade Sobral
Completed a course at Comunidade Sobral in 2020.
Software and tools used professionally
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