Katy Freitas

As a Freelance Content & Marketing Manager, I designed and optimized websites using CMS tools, improved user engagement, and delivered tailored copywriting. I executed data-driven social media campaigns and created visually compelling assets, enhancing brand visibility and audience interaction.

In my role as a Digital Internal Communications Workstudent at SAP, I supported cross-functional teams in developing marketing strategies that promoted Agile transformation, resulting in a significant increase in website traffic and outreach. I also executed targeted campaigns and designed promotional materials.

As a Freelance Photographer, I captured high-quality images for various events and edited photos to meet professional standards. I conducted market analysis to align my photography style with target audiences, ensuring successful client engagement.

As a Content Writer Editor at Las Pretas, I developed and implemented SEO strategies that significantly increased website traffic. I managed post-publication processes and created engaging content focused on black culture, ensuring alignment with audience expectations.

Grade: 1.4

Completed a Master's Degree in International Media & Culture, focusing on Media Aesthetic Education, Technology-Driven Media Products, Intercultural Media Projects, and Diversity & Collaboration. Developed a digital platform and podcast series to foster belonging and inclusion in Europe through Brazilian traditional dance.

Completed a Post Graduation in Cultural Management, focusing on the management and promotion of cultural projects and initiatives.

Earned a Bachelor's Degree in Social Communication, covering various aspects of communication theory, media studies, and practical applications in social contexts.