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Katie Molby-Ornberg

@katiemolby-ornberg

Business systems and program operations professional at Mobivity who built the Jira-based operating environment and Flight Board forecasting system.

United States

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At Mobivity, I built and administered a customized Jira-based program management environment and developed the “Flight Board” to improve visibility into revenue pacing, campaign planning, and capacity. I also developed operating processes and QA frameworks to support marketplace delivery and growth.

At Adikteev, I analyzed user behavior and performance data for ML-driven retargeting, and translated findings into recommendations for strategic gaming accounts. At Liftoff, I managed ML-driven user acquisition and retargeting campaigns, increased client investment by 32% through geo, budget, and performance strategies, and launched 45+ incrementality tests per quarter.

Earlier, I built the marketing function and operating processes at Beaver Coach Sales & Service, contributing to a Top 50 dealership ranking and a 42% revenue increase. At G5 Search Marketing, I managed 130+ concurrent projects and helped launch a new business vertical.

Experience

Work history, roles, and key accomplishments

Associate Director, Growth Partnerships & Key Accounts

Mobivity

Jan 2024 - Dec 2026 (2 years 11 months)

Built and administered a customized Jira-based program management environment and developed an internal forecasting system to improve revenue visibility and cross-functional decision-making. Led weekly operating reviews and contributed to scaling a marketplace supporting 70+ titles and $6M+ in revenue.

Jira Workflow Design Process Improvement Systems Governance Reporting and Analytics Forecasting Cross Functional Execution QA Frameworks Attribution and Measurement Product Operations

Senior Client Partner

Adikteev

Jan 2023 - Dec 2024 (1 year 11 months)

Analyzed historical user behavior and performance data to refine audience cohorts for ML-driven retargeting optimization. Led business reviews and executive-facing presentations, translating complex performance data into actionable recommendations.

Data Analysis ML Driven Optimization Audience Segmentation performance reporting Customer Relationship Management Strategic Recommendations

Ad Operations Manager

Liftoff

Jan 2022 - Dec 2023 (1 year 11 months)

Managed performance of ML-driven user acquisition and retargeting campaigns, investigating underperformance across data, configuration, targeting, and model behavior. Developed strategies that increased client investment by 32% and led incrementality testing initiatives.

Campaign Management Machine Learning Campaigns Data Analysis Incremental Testing Experimentation Performance Optimization Client Investment Growth

Marketing Director

Beaver Coach Sales & Service

Jan 2018 - Dec 2021 (3 years 11 months)

Built the marketing function and supporting operational processes, contributing to a Top 50 dealership ranking among 7,000+ dealerships. Increased revenue by 42% through full-funnel strategy and technology-enabled marketing programs.

Marketing Strategy Full Funnel Marketing Digital Marketing SEO Performance Optimization Revenue Growth Technology Enabled Marketing

Project Manager

G5 Search Marketing

Jan 2016 - Dec 2018 (2 years 11 months)

Managed 130+ concurrent projects, improving delivery processes and reducing project timelines by 3–4 weeks. Reduced operational errors by 65% by identifying process gaps and implementing improved workflows and quality controls.

Project Management Process Improvement Workflow Design Quality Control Operational Efficiency Website Delivery