Kathy Rushforth

Spearheading go-to-market strategies for brand, AI-enabled, and security-related campaigns, I collaborate with cross-functional teams to deliver measurable engagement uplifts and product adoption results. My role involves aligning efforts across marketing, product, and GTM teams to create and release thought leadership content, optimize campaign workflows, and improve content accessibility for SMB

Led rebranding efforts to establish Amex GBT as an independent corporate entity, ensuring brand consistency and compliance. I designed governance processes, managed creative agency relationships, and implemented quality reviews for thousands of assets, safeguarding legal and brand standards.

Developed sales enablement tools and marketing content to drive product adoption and new launches across multiple brands. My contributions included creating GTM strategies, revamping materials to emphasize product value, and leveraging diverse channels to engage target audiences and support market expansion.

Managed multi-channel marketing campaigns and content creation to boost visibility for travel partners during a challenging industry period. I developed and executed email campaigns, paid media placements, and sponsorship pitches, ensuring strict adherence to legal and brand guidelines while enhancing competitive differentiation.

Led GTM efforts for the launch of Rest Assured Solutions to address hotel leakage in corporate travel, developing customer-facing assets and collaborating with cross-functional teams. Leveraged VOC insights and market research to shape the GTM strategy, marketing plan, and product roadmap. Evangelized Amex GBT’s hotel offerings to increase awareness and drive adoption.

Hired to elevate the quality and reach of a video sales marketing platform designed to educate Account Executives, Brokers, Producers and other colleagues across the organization on Aon’s risk management solutions.
• Program lead on a video sales marketing initiative designed to educate stakeholders and drive sales learning across organization, as well as with clients and prospects.
• Cross-func

Recruited to elevate the quality and cadence of communications emanating from Google’s Global Social Strategy and Brand Solutions team.
• Managed Google+ go-to-market collateral on company’s intranet with the intention of increasing discoverability, usability and overall product knowledge amongst Google Sales teams.
• Curated weekly communication that highlighted revenue wins, product launches, b