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Christopher Jacoby

@christopherjacoby

Commerce strategy consultant at Visa and fintech clients who led 15 B2B platform launches and grew digital payment volume from 5% to 35%.

United States

Message

At Visa, I led go-to-market strategy for 15 B2B platform launches, including Visa Analytics Platform and Visa Token Service, achieving 120% of the strategic pipeline target. I also helped grow digital payment volume from 5% to 35% through commerce strategy, customer experience, pricing, and partner work.

As an independent consultant, I partner with C-level clients on commerce positioning, business cases, and growth strategy. My work supporting Ondot's Card App Platform contributed to 10X monthly active users, and I built agentic AI workflows that cut research overhead 20%.

Earlier, I directed HP.com's modernization program across 10 agile teams, contributing to a 10% lift in e-commerce sales and $1B+ in revenue. At Mobeam, I directed partner channel programs with Samsung and more than 100 partners, scaling mobile loyalty and offers adoption 10x across 500M+ devices.

Experience

Work history, roles, and key accomplishments

Current

Strategy Director & Commerce Strategy Consultant

Current

Independent Consultant

Jan 2020 - Present (6 years 10 months)

Partnered with C-level executives to define commerce channel positioning and business cases for B2B SaaS platforms, driving a 50% lift in pipeline velocity. Led proposal responses and built target account frameworks across 6,000 companies.

Commerce Strategy Go To Market Strategy Business Development Fintech AI Claude Code OpenCode Python

Sr. Director, Enterprise Marketing

Visa

May 2014 - Oct 2019 (5 years 5 months)

Governed channel strategy and GTM execution across 15 B2B platform launches, achieving 120% of the strategic pipeline target. Built the product marketing organization and grew the operating budget from $1M to $8M.

Product Marketing Go To Market Strategy Marketing Transformation Salesforce Eloqua Marketo DemandBase Partner Marketing

Head of Global Strategy & Marketing / Chief of Staff

Mobeam

Jun 2013 - May 2014 (11 months)

Advised the CEO on corporate narrative and investor presentations, securing $30M+ in venture funding. Directed joint commerce channel programs with Samsung and 100+ retail partners, scaling adoption 10x.

Strategy Partner Strategy Business Case Development Mobile Loyalty Offers

Sr. Manager, Global Marketing

Hewlett-Packard

Jan 2010 - May 2013 (3 years 4 months)

Directed the PMO for a two-year HP.com modernization, leading 10 agile scrum teams to lift e-commerce sales 10% and revenue $1B+. Defined marketing KPIs and authored the CEO QBR executive summary.

Digital Commerce Program Management Agile KPI Definition Executive Reporting

Sr. Consultant

Deloitte Consulting

Sep 2007 - Feb 2009 (1 year 5 months)

Advised enterprise B2B executives on GTM transformation and systems integration across 3- to 6-month engagements, tying technical architectures to multi-year business outcomes.

Go To Market Strategy Systems Integrations Organizational Alignment Consulting

Data Center Manager

Employees Retirement System of Texas

Jun 2002 - Aug 2005 (3 years 2 months)

Managed a team of 7 sustaining 24x7 availability of mission-critical systems and ERS Online, a self-service web application serving hundreds of thousands of members.

Data Center Management Team Leadership 24x7 Operations Web Application Support