I led enterprise-wide rebrands at Manulife John Hancock and Elevance Health, delivering complex digital and brand transformations under tight resource and budget constraints.
At Manulife John Hancock, I managed the rebrand of four major websites, approximately 180 microsites, and approximately 1,800 digital and print assets. I served as the single accountable owner across marketing, design, web development, legal, external agencies, and stakeholders.
At Elevance Health, I led secure portal rebrands totaling $1.35M, achieved 20% cost savings through scope revision, and reduced incorrect resource billing by 85%. I also developed global spend analysis covering $15M for executive decision-making.
Earlier, I managed GM's U.S. Sales Leads reporting program and launched its first dealer-level Power BI dashboard, while at Ally Financial I improved program accuracy by 40% and financial performance by 22% through redesigned data sourcing and process integration.
