Kathryn Krzyzanowski

Led enterprise-wide U.S. rebrand under severe resource constraints, achieving alignment across all stakeholders. Managed rebrand of 4 major websites, ~180 microsites, and ~1,800 digital and print assets by rigorously prioritizing scope, optimizing workflows, and aligning lean cross-functional teams and external partners.

Supported Global EDUCARE Center of Excellence in enhancing UX for US EDUCARE website with over 80K users, facilitating global adoption of enhancements. Redesigned and managed team's SharePoint, Confluence, and MS Teams sites to improve team collaboration and drastically improved efficiency and UX for team and stakeholders.

Led rebrand projects for Shopper and Employer secure online portals, totaling $1.35m. Achieved 20% cost savings by revising project scope and delivered 2023 requirements on time and under budget.

Analyzed data trends to support strategic decision-making processes. Collaborated with cross-functional teams to enhance project outcomes and developed comprehensive reports to present findings and recommendations.

Managed the Sales Leads Reporting program for the United States, spearheading lead generation initiatives in digital marketing campaigns for Cadillac, Chevrolet, and GMC. Led a nation-wide project to redesign the US Sales Leads reporting landscape, managing a portfolio of 46 reports and launching GM's first dealer-level Power BI dashboard.

Managed daily operations of a $500M annual insurance program, overseeing 700+ dealer reinsurance contracts and supporting 250+ field sales executives. Orchestrated a project to re-engineer data sourcing and process integration, improving program accuracy by 40% and financial performance by 22%.

Bachelor's degree in Political Science and International Studies from the University of Michigan.