Kathlyn Mariele Alix

I'm a brand manager & content creator who’s always been a “chronically online storyteller,” driven by the challenge of making brands feel authentic and relatable online. I pivoted to brand management and content creation sometime in 2023, and I’ve been loving the work ever since.

Since 2023, I’ve developed and executed comprehensive social media strategies across Pinterest, Instagram, YouTube, TikTok, and newsletters—growing a Pinterest account from zero activity to 140K+ monthly impressions and 2.6K outbound clicks through consistent daily posting and strategic optimization. I also write YouTube video scripts that balance entertainment value with brand messaging, manage multi-platform content calendars, and create conversion-focused campaigns by connecting social content to sales. With hands-on experience in email marketing and automation (Beehiiv, MailChimp, OptinMonster, Zapier) and web/content management (WordPress), I bring both creative production and measurable growth to every brand.