aly compahinay

Led e-commerce content strategy for international interior company, driving sales growth of over 30%. Developed and executed content plans for website, email campaigns, and social media platforms, resulting in increased engagement and customer acquisition.

Successfully managed and optimized e-commerce sales under Amazon and Shopify platforms. Achieved 10 million dollars ROI in just 3 months by effectively managing products and ensuring their availability on the platform.

Developed and executed data-driven digital marketing strategies for an international Marketing Agency, leveraging in-depth market research and analytics to identify key trends and insights. Utilized sophisticated marketing automation tools such as Salesforce Marketing Cloud and Klaviyo/ActiveCampaign to manage and analyze email campaigns.

Spearheaded digital marketing efforts for several brands within a toy company, resulting in a significant increase in brand awareness and sales growth. Implemented effective strategies for promoting products through online app marketing and e-commerce.

Designed and implemented email automation flows for both B2B (whitelisted doctors) and B2C customer journeys, increasing overall engagement by 45%. Created promotional campaigns, welcome series, post-purchase flows, and re-engagement sequences.

Managed all email marketing campaigns including investor announcements, product updates, and community newsletters, resulting in a 35% increase in audience engagement. Executed targeted automation flows and segmentation strategies, nurturing leads and boosting conversion rates by 28%.

Executed business-to-consumer local recruiting email marketing campaigns, resulting in increased engagement and conversions. Managed landing pages and implemented lead scoring techniques to enhance data sets and enable future vertical segmenting.

Designed and executed strategic marketing campaigns for real estate, finance, and coaching brands, boosting visibility and engagement. Managed and optimized email campaigns via Mailchimp, achieving an average 70% open rate.

Developed and executed email marketing strategies for multiple clients across varying industries, aligning campaign direction with each brand's goals and audience. Handled multiple client accounts simultaneously, managing campaign timelines, priorities, and deliverables.

Managed end-to-end email and SMS campaigns for two DTC health and wellness brands, from strategy development to execution and deployment. Built and optimized automated flows in Klaviyo including welcome series, post-purchase, and retention sequences.

Architected and deployed end-to-end customer lifecycle journeys in HubSpot and GoHighLevel for 5+ B2B brands, automating lead qualification, nurture sequences, and sales handoff. Built sophisticated owner routing and lead assignment workflows using Zapier and Make, improving sales team productivity and lead close rates by 28%.

Managed B2B and eCommerce email marketing operations across multiple Tribute Technology brands, reaching millions of segmented contacts. Utilized Salesforce, Pardot, Mailchimp, and GoHighLevel to design, automate, and optimize email campaigns and customer journeys.

Demonstrated ability to increase sales and consistently achieve six-digit monthly revenue goals through data-driven marketing, customer segmentation, and performance optimization. Skilled in developing and implementing high-converting email and SMS campaigns, while optimizing website CRO.