At University of Illinois, Gies College of Business, I oversaw integrated marketing projects and brand engagement events aligned with brand and strategic priorities.
I led a team of event marketers and merchandise coordinators, providing strategic oversight, training, and performance management. I also oversaw licensed product lines, vendor communications, and product approvals.
As a Marketing Communications Specialist at University of Illinois, Gies College of Business, I managed campaigns from concept to completion and evaluated performance data to recommend adjustments.
Earlier, I coordinated direct-to-consumer campaign timelines as an Account Executive at Health Alliance. At Randstad Technologies, I led development of training materials for State Farm leadership using the ADDIE model.
