Open to opportunities

Rebecca Carpenter

@rebeccacarpenter

Creative, disciplined problem solver with a get-it-done attitude. Creative/Marketing Project Management, Digital Project Management, and Marketing.

United States

Message

What I'm looking for

I’m looking for a role where I can lead marketing/project workflows, coordinate stakeholders, and deliver compliant campaigns on time and on budget—using clear processes, calm leadership, and strong client partnership.

I’m a marketing and project management professional known for turning creative ideas into finished campaigns with clearly defined objectives—delivering on time, on budget, and aligned with business goals. Across brands and institutions, I’ve earned a reputation as a trusted advisor through calm, steady leadership, strong stakeholder relationships, and practical process design.

In my recent roles, I’ve led campaign development and coordinated production for video, animated organic social content, retail website materials, and presentations, while managing overall delivery workflows within budget guidelines. Previously, I served as a digital marketing project manager, directing the workload of 6 web developers and design staff to ensure ADA compliance and country-specific regulatory alignment; I also grew social engagement at Canisius College by administering official accounts and improving content calendars.

Earlier in my career at Fisher-Price, I drove high-impact licensing product development, including achieving $5.5+ million in new UK sales and $4.5 million in Australia, plus launching a children’s music program that became the highest revenue-producing license in the portfolio, earning $10+ million in annual retail sales. I bring that same execution mindset—paired with consumer research, focus groups, compliance rigor, and cross-functional collaboration—into every project.

Experience

Work history, roles, and key accomplishments

Current

Accounts & Project Manager

Current

Lactalis Heritage Dairy

Apr 2024 - Present (2 years 2 months)

Served as client contact for Kraft Natural Cheese and Breakstone’s brands, coordinating marketing campaigns and production of materials including video spots, social content, and retail website content. Managed end-to-end workflows to deliver timely results within budget guidelines.

Client Relationship Management Project Management Campaign Coordination Digital Marketing Video Production Social Media Content Budget Management Market Research Workflow Design

Current

Owner & Founder

Current

Smart Helpful Person

Jan 2014 - Present (12 years 5 months)

Founded a freelance marketing business to apply creative marketing expertise in an independent client environment. Provided campaign and project support while managing client relationships and delivery timelines.

Freelance Marketing Client Relationship Management Campaign Planning Project Management Marketing Support Content Coordination Workflow Design Budget Awareness

Project Manager, Digital Marketing

The Ashlar Group

Jul 2021 - Dec 2022 (1 year 5 months)

Acted as primary client contact for digital requests, managing stakeholder workflows for branding, web content, and production specifications. Directed a team of 6 web developers and designers to ensure ADA compliance and adherence to country-specific regulatory requirements.

Digital Marketing Project Management Stakeholder Management Workflow Management Content Production ADA Compliance Regulatory Compliance Team Leadership

Project Manager (Agency Client)

FARM, LLC Advertising Agency

Apr 2016 - May 2019 (3 years 1 month)

Managed workflow for advertising and marketing projects, producing brochures, print ads, fact sheets, and other client materials across private wealth, wholesale credit card, and mortgage divisions. Oversaw federally required notification letter mailings reaching up to 60,000 customers weekly.

Advertising Project Management Print Production Collateral Development Compliance Documentation Mail Operations Client Relationship Management Budget Management

Marketing Account Manager

Canisius College

Apr 2015 - Mar 2016 (11 months)

Served as point person for incoming marketing requests across collateral, direct mail, email, and campaign projects supporting undergraduate and graduate recruiting. Administered official social media accounts and increased followers by 10% through content calendars and event coverage.

Marketing Account Management Marketing Communications Campaign Coordination Direct Mail Email Marketing Social Media Management Email Content Calendars Content Compliance

Marketing & Licensing Roles

Fisher-Price, Inc.

Sep 1994 - May 2013 (18 years 8 months)

Managed marketing, product development, and licensing needs for assigned licensees, building relationships and driving product approvals across global markets. Directed high-risk car seat development and generated $5.5M+ in new sales in the UK and $4.5M in Australia; launched a children’s music program reaching $10M+ in annual retail sales.

Brand Marketing Licensing Management Product Development Contract Negotiation Cross functional Leadership Consumer Research Focus Groups