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Katarina Lassen Jensen

@katarinalassenjensen

Growth marketing executive driving full-funnel acquisition, retention, and revenue through data, creative, user experience, and experimentation.

United States

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What I'm looking for

I’m looking for a company where I can own full-funnel growth, lead cross-functional teams, and scale lifecycle + performance marketing with rigorous experimentation, personalization, and data-driven decision-making to drive profitable revenue.

I’m a Growth, Lifecycle, & Consumer Marketing Executive who owns full-funnel acquisition, retention, and revenue growth across a variety of industries, including gaming, DTC, beauty, CPG, fintech, and health, in startup, Fortune 500 CPG, and agency environments. I’ve led performance & lifecycle marketing, mobile apps, personalization, ecommerce, and experiences—using analytics, targeting, creative strategy, and experimentation to drive measurable outcomes.

Most recently, I led a multifunctional team of 10+ marketers and creatives to drive profitable player acquisition, resulting in +20% increase in ROAS and 10x revenue. I ran extensive performance-driven creative A/B testing that delivered +30% increase in install rates, and I established a 0 to 1 growth engine for a new go-to-market mobile product, supported by campaigns across Google, Meta, AppLovin, Unity, mobile networks, and app store optimization. I also owned monthly budgets exceeding $1.5 million/month.

Earlier, I built analytics and CRM capabilities that scaled decision-making and improved efficiency—creating an analytics center-of-excellence with forecasting, TV/OTT-to-web attribution, and custom dashboards through transforming BI to Datorama (Salesforce). In lifecycle marketing, I increased triggered CRM revenue by 5x through email migration and advanced messaging, optimized omnichannel retention (loyalty, personalization, subscription, email, and SMS), and championed Oracle BI + Google Analytics to reduce analytics cost by 60%. I’ve also managed engineering and analytics teams to deliver ecommerce insights at scale, including building martech and attribution models across hundreds of sites.

Experience

Work history, roles, and key accomplishments

VP Acquisition Marketing & Growth

PlayQ

Jun 2020 - Dec 2025 (5 years 6 months)

Led a 10+ person team driving profitable player acquisition across PlayQ mobile games, increasing ROAS by 20% and growing revenue 10x. Owned performance creative experimentation and launched a 0-to-1 growth engine, raising install rates by 30% while exceeding a $1.5M/month budget.

Performance Marketing User Acquisition A B Testing App Store Optimization (ASO)Personalization Analytics Attribution Budgeting Creative Strategy

VP Growth Analytics & Media

Quigley-Simpson

Sep 2019 - Jun 2020 (9 months)

Built growth plans with $1M+/month budgets, maximizing ROAS across digital performance channels including Facebook, Google, Pinterest, Trade Desk, and CTV. Created an analytics center of excellence with forecasting, TV/OTT-to-web attribution, custom dashboards, and BI transformation to Datorama.

Media Planning Paid Social Programmatic Advertising CTV Marketing Analytics Attribution Forecasting Dashboarding BI Transformation Data Strategy

Head of Data & Consumer Insights

Estée Lauder Companies

Jun 2018 - Jun 2019 (1 year)

Developed and executed consumer insights, digital analytics, and CRM roadmap within the first two months to support brand and growth across the Nordics. Partnered with Digital Marketing, Social, and ECommerce teams to deliver data-driven consumer engagement and built a data ecosystem to enable scalable one-to-one marketing.

Consumer Insights Digital Analytics CRM Strategy Data Ecosystem Social Media Analytics Marketing Technology Personalization Cross functional Leadership Roadmapping

Global Director Retention & Lifecycle

Estée Lauder Companies

Jul 2016 - Jul 2018 (2 years)

Led customer journey strategy for a global, multi-brand portfolio (15 brands, 50 geos), accelerating retention and engagement across omnichannel touchpoints. Increased triggered CRM revenue 5x via email migration and advanced messaging, improved omnichannel loyalty and personalization, and achieved 2x+ customer lifetime value.

Lifecycle Marketing CRM Trigger Emails Loyalty Programs Personalization Omnichannel Strategy Google Analytics Data Harmonization

Global Director Ecommerce Analytics

Estée Lauder Companies

Oct 2008 - Jul 2016 (7 years 9 months)

Generated ecommerce insights and optimization plans that increased conversion by 20% annually across personalization, promotions, and user flows. Managed 20+ engineers and analysts to build martech and attribution models for 250+ sites globally, delivering A/B testing that drove 60% incremental revenue lift.

Martech A B Testing Conversion Rate Optimization (CRO)Personalization Forecasting SEO SEM Data Visualization