Open to opportunities

Katalina Aurora

@katalinaaurora

Social-first marketing strategist driving community growth, creator partnerships, and measurable engagement across hospitality and wellness brands.

United States

Message

What I'm looking for

I seek roles focused on social-first strategy, community growth, and creator partnerships within mission-driven hospitality or wellness brands, with autonomy and measurable impact.

I am a social and community marketing strategist with 7+ years building engaged digital communities and managing brand voice for hospitality, wellness, and lifestyle brands.

I have led daily social publishing, creator coordination, community engagement, and performance reporting across Instagram, TikTok, and LinkedIn, combining cultural fluency with analytical iteration to drive measurable audience growth.

As Director of Marketing at a multi-market hospitality portfolio, I managed multi-city social presences, built creator partnerships, and increased engagement rates by approximately 10% through content testing and audience feedback loops.

I also founded Kata Studios to consult on social content strategy, short-form video production, and platform-native storytelling, and I have a track record of growing accounts (for example, +11.9K Instagram followers) and building repeatable influencer collaboration systems.

Experience

Work history, roles, and key accomplishments

Current

Founder / Content & Brand Strategist

Current

Kata Studios

Jan 2023 - Present (3 years 2 months)

Develop and execute social content and brand strategies for wellness and mission-driven clients, produce short-form video and editorial assets, and manage publishing cadence, community engagement, and performance reporting.

Content Strategy Community Engagement Influencer Partnerships Content Production Social Analytics

Director of Marketing

Eldridge Hospitality Group

Jan 2023 - Jan 2025 (2 years)

Managed daily social presence and community engagement across a multi-city hospitality portfolio (NYC, Austin, Aspen), built creator partnerships and cross-channel campaigns, and increased engagement rates ~10% through testing and audience feedback loops.

Social Strategy Community Management Instagram TikTok Email Marketing Analytics

Marketing & Content Manager

Aida Bicaj Aesthetic Spa

Jan 2022 - Jan 2023 (1 year)

Grew Instagram from 24.2K to 36.1K via consistent publishing and influencer outreach, coordinated creator collaborations, and managed daily posting, comment engagement, and DM communication while maintaining a premium visual identity.

Community Management Visual Storytelling Email Marketing performance reporting