Looking for a job

Avantika Gopinathan

@avantikagopinathan

Message

I build data-informed social strategies that grow audiences, engagement, and brand awareness.

United States

Message

What I'm looking for

I'm looking for a role where I can lead storytelling-led social strategy, use performance insights to drive growth, collaborate across creative teams, and build consistent brand experiences across digital channels.

At Nimal Studios, I lead end-to-end social media strategy and execution for med spa, aesthetics, skincare, and luxury hospitality brands. I manage content, reporting, client communications, newsletters, and quality control across digital platforms.

I turn KPI and audience insights into quarterly strategy updates and campaign pivots, while collaborating with creative, operations, and leadership teams. I also mentor internal team members and oversee workflows, timelines, and delivery standards.

Previously at Joybyte, I created tailored strategies for up to eight clients and maintained an average 1.5% engagement rate. At The James Agency, I launched and managed a TikTok channel that reached 310,064 views in six months and exceeded the industry-average engagement benchmark by 2,586.24%.

My background also includes multi-channel marketing, email campaigns, Pinterest growth, influencer outreach, content creation, copywriting, and brand storytelling.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Strategist

Current

Nimal Studios

Jun 2024 - Present (2 years 3 months)

Led end-to-end social media strategy and execution for med spas, aesthetics, skincare, and luxury hospitality brands. Managed performance reporting, client communication, and team mentorship.

Social Media Strategy Content Strategy Analytics KPI Reporting Client Management Team Leadership Brand Guidelines Content Publishing Newsletter Writing Cross Functional Collaboration

Social Media Strategist

Joybyte

Sep 2022 - Oct 2023 (1 year 1 month)

Created comprehensive social media strategies for clients, maintained accounts, and drove organic reach and growth. Collaborated with design teams and conducted monthly analytics and reporting.

Social Media Strategy Organic Growth Engagement Analytics Reporting Client Management Content Collaboration

Organic Social Media Coordinator

The James Agency

Feb 2022 - Jul 2022 (5 months)

Designed and executed social media strategies for clients, launched and managed a TikTok channel, and created monthly content calendars. Analyzed and reported monthly data for each platform.

Social Media Strategy TikTok Instagram Facebook LinkedIn Twitter Content Calendar Community Management Video Production Analytics

Marketing Manager

Goals a.f

Sep 2020 - Feb 2021 (5 months)

Strategized and implemented multi-channel marketing campaigns that increased reach and engagement by over 51% weekly. Created landing pages and email marketing campaigns, and planned influencer outreach.

Marketing Strategy Campaign Management Email Marketing MailerLite Mailchimp Landing Pages Hashtag Optimization Influencer Outreach

Pinterest Marketing Manager

Le Club Boujee

Jun 2020 - Feb 2021 (8 months)

Scheduled and created Pinterest pins that increased impressions by 276% and grew audience by 334% within three months.

Pinterest Marketing Content Creation Audience Growth Analytics

Marketing Manager

The Stylease

Jan 2019 - Apr 2019 (3 months)

Collaborated with fashion designers to increase inventory by 25%, choreographed campaign shoots, and planned a CSR campaign benefiting seven non-profit organizations.

Marketing Collaboration Campaign Management CSR Event Planning