Moët Redd

I build community-first social strategies and short-form content for beauty, lifestyle, and DTC brands across TikTok, Instagram, and YouTube.

As a freelance Creative Strategist and Multimedia Producer, I direct organic strategy, content calendars, and execution for 50+ vertical video and multi-channel campaigns annually. I turn audience insights, trends, and brand goals into captions, visual assets, and always-on content.

At Diverse Care Network, I built an emerging brand’s digital and social presence from the ground up, creating education-led content, email nurture flows, social assets, and community engagement initiatives. I also establish asset repositories and workflows that keep messaging unified across owned channels.

My work spans editorial campaigns at The Facts Newspaper, donor and narrative messaging at Los Angeles Mission, and beauty and lifestyle spec campaigns for Rare Beauty, Kylie Cosmetics, and HOKA. I use performance signals such as hook rate, watch time, CTR, and engagement to refine creative, including projects that earned 6,500+ and 8,000+ organic views.