Looking for a job

Shiuli Paul

@shiulipaul

Message

I build growth-focused social strategies for beauty, wellness, and lifestyle brands.

United States

Message

What I'm looking for

I'm looking to lead social media and community growth for beauty, wellness, fitness, or lifestyle brands, combining content strategy, influencer partnerships, audience insight, and measurable digital growth.

I'm leading the U.S. digital launch strategy for Access Bio Wellness, building an integrated social plan across Instagram, TikTok, LinkedIn, YouTube, and Facebook. Through Haus of Ayna, I help beauty, wellness, and lifestyle clients grow through UGC strategy, influencer partnerships, community engagement, and data-informed content.

I've grown a client's Instagram community to 1,200+ engaged followers and increased Reels reach from under 200 views to 380K. At Crunch Fitness, I scaled blog clicks from 1.2K to 29.7K per month and impressions from 96K to 1.05M per month, while my beauty and fitness content has generated 1.5M+ views.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist - U.S. Digital Launch (Consultant)

Current

Access Bio Wellness

May 2026 - Present (4 months)

Leading full-scale U.S. digital launch strategy for a wellness brand, developing an integrated content plan across five social platforms and conducting competitor and market analysis to inform brand positioning and audience targeting.