Kashif Alam
@kashifalam
Highly driven Senior Product Designer with 15 years of experience.
What I'm looking for
I am a highly driven Senior Product Designer with over 15 years of experience in crafting user-centric digital experiences, particularly in the Financial Technology industry. My expertise lies in transforming complex financial data into intuitive interfaces that drive efficiency and enhance user satisfaction across global markets. I have a proven track record of developing scalable design systems and innovative product solutions for trading platforms, banking applications, and analytics dashboards.
Throughout my career, I have led cross-functional teams and fostered collaboration between design, development, and business stakeholders. I combine strategic thinking with hands-on design expertise to create measurable impacts on user engagement and business outcomes. I am passionate about leveraging emerging technologies, including AI and voice interfaces, to revolutionize product experiences, and I am known for balancing creativity with strategic problem-solving.
Experience
Work history, roles, and key accomplishments
Lead Product Delivery Designer
Cargill
Aug 2021 - Present (3 years 10 months)
Led the product design for high-performance trading applications in Ocean Transportation, incorporating pricing, contracts, vessel tracking, and line-up. Defined innovation strategy leveraging technologies like GPT, AI, HeyGen powered avatars, and voice generation.
Design Practise Lead UI/UX
London Stock Exchange Group
May 2021 - Nov 2022 (1 year 6 months)
Directed design and managed a design team of 3 while governing product delivery, reporting directly to leadership. Orchestrated the design of the ESG portal, driving a 28% revenue increase for Issuer Services.
Principal UI Designer
BNP Paribas
Apr 2016 - Mar 2021 (4 years 11 months)
Redesigned UI for BNP Paribas's Cortex suite (FX, IX, ALiX, Smart Derivatives, Equities, Rates, & Commodities), implementing unified visual frameworks that enhanced client interfaces by 40%. Collaborated with global tech teams, developing sophisticated visualisation and analytics solutions.
Co-Founder
McAlam
Jul 2014 - Dec 2020 (6 years 5 months)
Founded a specialised talent acquisition consultancy, successfully deploying teams for Deutsche Bank’s Cockpit Digital transformation across critical initiatives. Forged strategic partnerships with DB and HCL, implementing talent development programs that achieved an 85% retention rate.
Head of UX/UI Design
Deutsche Bank
Apr 2012 - Mar 2016 (3 years 11 months)
Led design for multi-tier, data intensive mobile banking platform, establishing the foundation for DB's mobile strategy. Created sophisticated data visualisation solutions that translated complex financial information into accessible, actionable insights.
Senior Visual Designer
Vodafone Group
Apr 2011 - Apr 2012 (1 year)
Designed and optimised the My Vodafone portal for intuitive navigation and streamlined support and account settings workflows, enhancing user access to essential services and account information.
Senior Digital Designer
MullenLowe Profero
Jun 2010 - Feb 2011 (8 months)
Interface, visual and interaction design for various agency clients including HSBC (mortgages, retail banking), Johnson & Johnson, First Direct, M&S and Change 4 Life creating tailored digital web solutions.
Senior Web Designer
Vodafone Qatar
Apr 2009 - Jun 2010 (1 year 2 months)
Relocated to Qatar to collaborate with an international product team on design strategy for Vodafone's new OpCo in the Middle East. Developed a comprehensive e-commerce website to enhance online shopping.
Visual Designer
Morgan Stanley
Apr 2008 - Mar 2009 (11 months)
Designed and optimised UI for the MS Matrix platform, covering critical areas like Government Bonds, Research, real-time trading dashboards, complex workflows, and secure multi-factor login systems.
Web Designer
Jaywing
Jan 2008 - Apr 2008 (3 months)
Creation of digital layouts and web design for Bacardi, focusing on enhancing user engagement and brand presence. Incorporated responsive design and interactive features to ensure seamless user experience.
E-commerce Web Designer
Data Select
Jul 2004 - Jan 2008 (3 years 6 months)
Led comprehensive visual design efforts, creating impactful e-commerce solutions for Peter Jones's Telco clients including Vodafone, Sony Ericsson, and Siemens, significantly boosting online sales and fulfilment.
Education
Degrees, certifications, and relevant coursework
University of Huddersfield
BA (Hons), Interactive Multimedia
1999 - 2003
Completed a Bachelor of Arts with Honours in Interactive Multimedia. The program covered key concepts and practical applications relevant to the field.
Tech stack
Software and tools used professionally
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