luke dooley
@lukedooley1
Senior UX & Product Designer crafting data-driven, user-centered digital experiences.
United KingdomWhat I'm looking for
I am a Senior UX and Product Designer with over a decade of experience creating intuitive, high-impact digital products across finance, retail, and telecom. I combine design strategy, data-driven thinking, and creative energy to simplify complexity, improve conversion, and deliver measurable outcomes such as a 22% uplift in application completion rates.
I have led UX and interaction design for large-scale mobile and web initiatives, built and refreshed design systems for accessibility and consistency, and driven rapid prototyping and validation with stakeholders and cross-functional teams. My work includes designing core journeys for millions of users and pioneering innovative interfaces like the world’s first Apple Watch grocery shopping app.
Experience
Work history, roles, and key accomplishments
Senior UX Designer
Lloyds Banking Group
Mar 2022 - Present (3 years 10 months)
Led UX and interaction design for strategic lending initiatives across mobile and web, designing core mortgage, loan, and affordability journeys used by millions and improving application completion rates by 22%.
Senior UX Designer
BNP Paribas CIB
Aug 2021 - Feb 2022 (6 months)
Facilitated stakeholder workshops and designed interactive prototypes, leading validation sessions that improved workflow efficiency for institutional banking products.
Senior UX / UI Designer
Virgin Media
Jan 2021 - May 2021 (4 months)
Drove rapid prototyping and agile delivery for new customer experience features, applying data-led design to enhance engagement and conversion.
UX / UI Designer
Refinitiv
Jul 2019 - Dec 2020 (1 year 5 months)
Simplified complex risk workflows through data-informed design and partnered with data scientists and engineers to optimise analytics tools and interfaces.
IIDefined end-to-end user journeys across healthcare, education, and commerce and developed interaction models used as implementation references.
UX / UI Designer
Barclays
May 2016 - Jun 2018 (2 years 1 month)
Produced new journeys for debt consolidation and account management and validated designs through research and usability testing to improve customer outcomes.
UX / UI Designer
HSBC Retail Banking
Nov 2015 - May 2016 (6 months)
Supported UX and UI design for major customer-facing digital projects, contributing to improved usability and consistency across channels.
UX / UI Designer
Ocado
Nov 2011 - Jul 2015 (3 years 8 months)
Designed the world’s first Apple Watch grocery shopping app and developed slot booking and checkout journeys used by millions weekly.
Education
Degrees, certifications, and relevant coursework
UHUniversity of Hertfordshire
Bachelor of Arts (Hons), Interactive Media Design
2009 - 2011
Completed a Bachelor of Arts (Hons) in Interactive Media Design with focus on user-centred design, prototyping, and digital interaction design.
Availability
Location
United KingdomAuthorized to work in
Job categories
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