I've launched and scaled lending products at Propelld and MyShubhLife, reaching $3.1M per month in disbursals through partnership products and API integrations.
At Propelld, I grew the Personal Loan vertical to approximately $827K per month in disbursals within eight months. I reduced loan-journey turnaround time by 51%, from 7.7 to 3.8 days, and increased Freshdesk chatbot deflection from 10% to 42%.
At Khatabook, I took BizAnalyst's first in-app monetization project from generative research to $150K ARR in six months. My research, workflow, and data-pipeline work also supported higher adoption, a 22% NPS improvement, and stronger sales reporting.
I've also co-founded Catco, building its product, growth, operations, supply chain, and QA from zero to approximately $150K ARR across 1,000+ customers. I bring hands-on product research, SQL, analytics, design thinking, and experience across B2B SaaS, B2C lending, and consumer products.
