Karthikeyan User
@karthikeyanuser1
Dynamic marketing specialist with expertise in digital growth strategies.
What I'm looking for
I am a dynamic and results-driven marketing and operations leader with over 5 years of experience in digital marketing, technical support, and business operations. As the co-founder and CMO of a full-scale digital agency, I have hands-on expertise in leading campaigns, optimizing performance across platforms like Meta and Google, and managing end-to-end operations. My passion for digital growth drives me to foster collaborative environments and leverage analytics tools to make data-backed decisions.
Throughout my career, I have spearheaded marketing strategies and execution for various client projects, consistently delivering impressive ROI improvements, including up to 8x ROAS. I have led paid media campaigns, utilizing advanced audience targeting, A/B testing, and conversion tracking to optimize performance. My experience also includes managing overall business operations, mentoring teams, and implementing SOPs for ad operations and lead tracking systems, ensuring seamless workflow and client communication.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
Glowhopes
Feb 2021 - Present (4 years 4 months)
Co-founder and CMO at Glowhopes, a full-service digital marketing agency. Led marketing strategy and execution for client projects, optimizing campaigns on Meta and Google, achieving significant ROI improvements. Managed business operations and mentored a remote team.
Technical Consultant Support
Telligent Support LLP
Sep 2021 - Apr 2024 (2 years 7 months)
Provided technical support for global clients, resolving inquiries and enhancing customer experience. Produced operational reports and recommended process improvements.
Customer Service Agent
Expert Callers Private Ltd.
Feb 2020 - Dec 2020 (10 months)
Delivered technical and customer support through calls, ensuring high satisfaction. Participated in business reporting and contributed to operational efficiency.
Education
Degrees, certifications, and relevant coursework
Indian Academy Degree College
Bachelor of Business Administration, Business Administration
2018 - 2021
Completed a Bachelor of Business Administration (BBA) with a focus on business management principles, marketing strategies, and operational efficiency.
East Point PU College
Pre-University, Commerce
2016 - 2018
Pursued Pre-University studies in Commerce, gaining foundational knowledge in business, economics, and accounting.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
linkedin.com/in/kaaaaarthikkJob categories
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