Open to opportunities

Karina McHenry

@karinamchenry

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Digital marketing leader building earned media and paid growth for brands.

United States

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What I'm looking for

I’m looking for an integrated marketing role where I can own paid media, social content, and PR/earned visibility—building programs, partnering with creators and media, and delivering measurable growth for brands.

I’m a digital marketing and marketing communications professional who builds programs from the ground up—turning strategy into measurable growth and durable visibility. Most recently, I launched The ACE Agency’s digital marketing program, establishing the team, workflows, and service offering that supports the client portfolio and drives continued growth.

I manage over $200K in client ad spend across Google Ads and Meta Ads, optimizing paid strategy to reach engagement rates as high as 18%. I also sustain 3–5% organic engagement across 36 social profiles spanning 12 client accounts, and I lead content production—including on-site filming and editing—to generate an average of 840K views per month.

Before that, I directed public relations strategy at Visit Buena Park, securing over $1M in earned media value within the first year while building strategic partnerships with 40+ top-tier journalists, influencers, and bloggers. Earlier roles included Marketing Manager work at Houseables, Inc., where I developed persuasive copy and visual content, managed email marketing with A/B testing, and supported executive-level reporting on performance, brand impact, and engagement.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

The ACE Agency

Dec 2024 - Present (1 year 7 months)

Built and launched The ACE Agency’s digital marketing program from the ground up, establishing team workflows and the service offering. Managed Google and Meta Ads spend, social engagement, content production/filming, and influencer marketing execution across multiple client accounts.

Digital Marketing Google Ads Meta Ads Paid Media Management Social Media Management Content Creation Video Production Influencer Marketing Workflow Development Budget Management

Marketing Communications Specialist

Visit Buena Park

May 2022 - Dec 2024 (2 years 7 months)

Led public relations and marketing communications for the destination, including media partnerships and event representation. Directed PR strategy, managed press releases and media lists, supported FAM trips, and conducted media monitoring and budget oversight.

Public Relations Media Relations Media Partnerships Media Management FAM Trips Media Monitoring Strategic Communications Budget Management

Marketing Manager

Houseables, Inc.

Apr 2020 - May 2022 (2 years 1 month)

Managed marketing strategy for a B2C e-commerce business, including influencer collaborations, copy and content development, and email marketing optimization. Delivered executive presentations and maintained quality and consistency of departmental written materials.

Influencer Marketing Copywriting Visual Content Email Marketing A B Testing Content Strategy Executive Presentation Proofreading Brand Guidelines

Content & Design Editor

Houseables, Inc.

Jun 2018 - Apr 2020 (1 year 10 months)

Created and edited marketing content across Amazon product listings, Houseables.com, email campaigns, and social media, ensuring accuracy and brand alignment. Produced copy for marketing assets including product inserts, email templates, B2B presentation decks, and promotional materials.

SEO Copywriting Content Editing Social Media Copy Proofreading