Open to opportunities

Karina Laish

@karinalaish

Message

Customer success specialist and marketing leader driving growth for luxury brands.

Italy

Message

What I'm looking for

I seek roles combining customer success and strategic marketing in international or luxury-focused companies, with opportunities to lead growth, improve retention, and deliver premium experiences.

I am a customer success specialist and marketing leader with hands-on experience building and scaling luxury e-commerce and hospitality brands. I founded and grew an online luxury lingerie boutique from zero to consistent international sales, led product research, branding, marketing strategy and operations, and launched a premium hospitality brand with rapid market recognition.

I bring cross-functional experience across strategic marketing, customer experience, VIP client relationship management, and project launch and execution. I combine strong language skills and international market focus with a track record of driving customer acquisition, retention, and premium-service standards.

Experience

Work history, roles, and key accomplishments

Current

Founder & Marketing Director

Current

Mooods.shop

Jan 2022 - Present (4 years 5 months)

Built and scaled a luxury e-commerce lingerie brand from zero to consistent international sales across UAE, UK, and USA by leading product research, branding, and marketing operations.

Branding Marketing Strategy Product Research Digital Advertising International Sales Customer Experience

Creative Director & Marketing Project Manager

Cuprum Bar

Jan 2020 - Jan 2022 (2 years)

Directed full brand launch and market positioning for a premium hospitality venue, designing promotional campaigns and influencer collaborations that achieved rapid market recognition.

Marketing Campaigns Event Planning Influencer Marketing Positioning Creative Direction

Co-Founder & Marketing Strategist

Beauty Supply

Jan 2020 - Jan 2022 (2 years)

Developed a nationwide online beauty store through niche market analysis and strategic promotions, managing supplier negotiations, product selection, and customer acquisition strategies.

Market Analysis Product Selection Customer Acquisition Strategic Marketing

English Language Instructor

Private Schools & Training Centers

Jan 2018 - Jan 2020 (2 years)

Delivered engaging English programs for children and adults, organized cultural events and promotions that enhanced student proficiency and boosted school reputation.

Curriculum Development Classroom Instruction Public Speaking Student Engagement Communication

VIP Client Relationship Manager

Alfa Bank

Jan 2017 - Jan 2018 (1 year)

Managed premium banking relationships and delivered tailored solutions to high-net-worth clients, increasing satisfaction and retention while strengthening premium service standards.

Relationship Management Private Banking KPI Tracking Customer Experience Performance Optimization Sales