Freweini Gebru

I am a results-driven Salesforce Administrator with five years of hands-on experience configuring and optimizing Salesforce Classic and Lightning Experience to support business growth and enhance user productivity.

I specialize in CRM administration, data migration, deduplication, validation, and integrations using MuleSoft and REST/SOAP APIs, and I design flows, workflow and validation rules, approval processes, and custom reports and dashboards to deliver actionable insights.

I led a Lightning migration for 150+ users, improved data accuracy by 30% through deduplication and cleanup, and reduced repetitive work by automating processes that saved teams an average of eight hours per week.

I collaborate with cross-functional teams, facilitate user training and change management, and apply Agile methodologies to deliver secure, scalable, business-aligned CRM solutions.