At Stuckey Automotive, I spearheaded an enterprise rebrand across seven major automotive franchises, unifying brand architecture and driving brand awareness.
I managed an annual marketing budget of more than $2 million, optimizing ad dollars while contributing to 15% year-over-year growth in sales and repair order volume.
I refined SEM, retargeting, and SEO tactics to lower cost per click and cost per lead while increasing conversion rates and supporting key events in growth markets.
At MORSTAD, I contributed to brand strategy assignments, developed audience-specific messaging and branded materials, and created website content and a marketing playbook.
