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Karan Ranjit

@karanranjit

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Senior Business Development Representative at TP Canada-Google optimizing Google Ads campaigns for client KPIs.

Canada

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At TP Canada-Google, I develop partnerships for campaigns and services in the Canadian and US marketplace. I work with marketing agencies and end clients to understand business needs and improve Google Ads accounts.

I monitor campaign performance and adjust audiences, bidding, and budgets against campaign objectives and KPIs. I also document Ad Operations workflows and analyze personalized email and social outreach performance.

Previously, I worked in business development at Precise Parklink Inc, Ashridge Trading Company, and Disney Byjus Learning Application. At Disney Byjus Learning Application, I exceeded monthly targets for qualified demo appointments by an average of 18% through consultative outreach.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Development Representative

Current

TP Canada-Google

Feb 2023 - Present (3 years 9 months)

Developed partnerships for campaigns and services in Canadian and US markets, arranged client meetings, and contributed to team KPIs. Trained new employees and optimized Google Ads campaigns.

B2B Sales Google Ads Campaign Management Customer Relationship Management Cold Calling Email outreach KPI Tracking Teamwork Training Ad Operations

Business Development Specialist

Precise Parklink Inc

Mar 2022 - Feb 2023 (11 months)

Engaged with customers to deliver personalized service, leveraged technology to drive solutions, and managed risks. Documented lead progression and opportunity status in CRM.

Customer Service CRM Risk Management Customer Retention Technology Solutions

Business Development Manager

Ashridge Trading Company

Aug 2020 - Mar 2022 (1 year 7 months)

Delivered service and support to customers, cultivated relationships, and performed administrative duties. Trained new employees and upsold products to maximize sales.

Customer Service Business Development Inventory Management Cash Handling Upselling Training

Business Development Associate

Disney Byjus Learning Application

May 2017 - Aug 2019 (2 years 3 months)

Performed consultative outbound calls and virtual presentations, exceeding demo appointment targets by 18%. Collaborated with sales and product teams for competitive analysis.

B2C Sales Outbound Calling Virtual Presentations Lead Generation Competitive Analysis Edtech SEO Email Marketing