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Jenny King

@jennyking

Paid Media Account Director at Brainlabs, growing e-commerce accounts and developing strategy for a cookieless media landscape.

United Kingdom

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What I'm looking for

I’m interested in working across platforms to take a holistic view of long-term media strategy.

At Brainlabs, I lead multiple accounts, mainly across e-commerce, helping improve profitability by growing existing activity and exploring new channels. I manage a team delivering day-to-day work and lead longer-term strategic development, particularly as cookie-based data becomes less reliable.

Previously, at TrunkBBI, I led paid social strategy across app subscription and B2B accounts, working with design teams on creative assets and collaborating on cross-channel strategy. At ForwardPMX, I coordinated paid social campaigns for Nike across multiple channels and markets, monitoring performance, making optimisations, and producing reports.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Account Director

Current

Brainlabs

Mar 2023 - Present (3 years 7 months)

Leading multiple accounts, mainly across e-commerce clients, helping to improve profitability by growing existing activity or exploring new channels. Managed a team for day-to-day delivery as well as leading longer-term strategic development.

Paid Media Ecommerce Team Management Strategy Data Analysis

Senior Paid Social Manager

TrunkBBI

Jun 2021 - Mar 2023 (1 year 9 months)

Led paid social strategy across a wide range of accounts including app subscription campaigns and B2B with varying budgets and objectives. Managed a team to deliver campaigns and worked closely with design teams on creating engaging assets.

Paid Social Strategy Team Management B2B App Subscriptions

Paid Social Analyst

ForwardPMX

Aug 2018 - Jun 2021 (2 years 10 months)

Coordinated paid social media campaigns for Nike across multiple channels and markets. Responsibilities included monitoring campaign performance, making optimisations, financial reconciliation, forecasting, and producing performance reports.

Paid Social Campaign Management Data Analysis Reporting Forecasting

Events Assistant

Condé Nast

Mar 2018 - Mar 2018 (0 months)

One-month contract to assist with the preparation and delivery of Glamour Magazine's Beauty Festival at Saatchi Gallery. Responsibilities included liaising with talent agents, organising festival equipment, arranging talent transport and accommodation, and hosting backstage areas.

Event Management Talent Liaison Logistics

PR and Marketing Officer

Proud Camden

Feb 2017 - Feb 2018 (1 year)

Managed press for multiple music venues, bars, restaurants and art galleries, heading several simultaneous campaigns. Responsibilities included writing copy, creating email campaigns, planning exhibitions and press nights, managing social media and website content, and writing press releases.

PR Marketing Copywriting Email Marketing Social Media Event Planning

Market Researcher

ALL FM Radio

Jan 2015 - Jan 2016 (1 year)

Conducted market research for a community radio station on how to expand its reach. This involved thorough qualitative and quantitative research and producing insightful reports, resulting in a collaborative promotional project with Manchester University student radio station.

Market Research Qualitative Research Quantitative Research Reporting

Head of Music

Fuse FM Radio

Jan 2014 - Jan 2015 (1 year)

Managed a programme of radio interviews with bands, maintaining a diary of appointments, contacting promoters, coordinating volunteers, arranging equipment setup, and arranging access to venues.

Radio Interview Coordination Volunteer Management Event Coordination