Kevin Liu
@kevinliu1
Senior data architect and analyst delivering scalable analytics and automation.
CanadaWhat I'm looking for
I am a senior data architect and analyst with deep experience building scalable data pipelines, automation, and forecasting solutions for programmatic advertising platforms. I design ETL and orchestration systems across Redshift, Snowflake, Azure and Google Storage, and have implemented solutions that reduced manual reporting time by 70%.
My work blends engineering, analytics and product partnership: I developed automated campaign performance reports using Python, ThoughtSpot and Google Drive API, transitioned workflows to Kestra for reliable orchestration, and delivered forecasting with LGBM and Prophet to inform bidding strategies. I have supported multi-million dollar RFPs, led quarterly business reviews, and acted as an SME and mentor for junior analysts.
I am results-oriented and focused on measurable impact—improving reporting efficiency, enabling log-level data reporting, and producing actionable insights for sales and client teams. I bring a practical, collaborative approach to translating complex data into business recommendations.
Experience
Work history, roles, and key accomplishments
Senior Data Architect
StackAdapt
Dec 2024 - Present (10 months)
Built automated pipelines ingesting Redshift and Snowflake data into BI tools, reducing manual time by 70% and delivering log-level reporting; designed scalable bid-stream post-processing and forecasting solutions using LGBM and Prophet to inform CPM bids.
Senior Programmatic Analyst
StackAdapt
Jan 2023 - Dec 2024 (1 year 11 months)
Supported a $6M RFP with post-campaign reviews and led quarterly client business reviews, delivering audience insights, cross-channel lift attribution and forecasting to demonstrate ad effectiveness.
Programmatic Analyst
StackAdapt
Aug 2021 - Jan 2023 (1 year 5 months)
Performed full-funnel campaign analyses using R, conducted cross-channel and device-level attribution to upsell tactics, and built Tableau and ThoughtSpot dashboards for dynamic analytics.
Data Ops Analyst
Investor Economics
Nov 2019 - Jul 2021 (1 year 8 months)
Automated reporting with VBA improving efficiency by 15% and performed QA on MS Access data to ensure governance and reporting accuracy.
Data Analyst
MINISO Canada
Jul 2019 - Jul 2019 (0 months)
Automated inventory allocation using VBA for 30+ stores across Canada's west coast, improving allocation efficiency and operational reporting.
Education
Degrees, certifications, and relevant coursework
USUniversity of Toronto School of Continuing Studies
Certificate, Artificial Intelligence
2020 - 2020
Completed a Certificate in Artificial Intelligence focused on applied AI topics and tools.
UTUniversity of Toronto
Bachelor of Science, Statistics
2014 - 2018
Honours Bachelor of Science in Statistics completed with coursework in statistics and data analysis.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
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