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Khaqan Mahmood

@khaqanmahmood

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Experienced digital marketing professional with a focus on optimization.

Canada

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise in a collaborative environment, focusing on innovative strategies and continuous improvement.

I am a qualified Digital Marketing professional with over 10 years of experience in planning and developing effective digital marketing campaigns. My expertise spans across SEM, SEO, and Email Marketing, where I have successfully executed strategies that significantly reduced cost per lead while increasing conversion rates. I have a keen eye for data-driven marketing optimization, leveraging analytics insights to refine campaigns and drive business growth.

Throughout my career, I have managed various digital marketing initiatives, including PPC and social media ad campaigns, which have resulted in substantial increases in website traffic and improved search engine rankings. My role as a Digital Marketing Lead has allowed me to collaborate with cross-functional teams, ensuring that all marketing efforts align with business objectives and compliance standards. I am passionate about optimizing websites and marketing strategies to achieve measurable results.

Experience

Work history, roles, and key accomplishments

Digital Marketing Lead

Metasteel Buildings & Dryshield.ca

Nov 2022 - Jan 2024 (1 year 2 months)

Led the launch and optimization of Facebook and Google Ads campaigns for waterproofing and steel building leads. Achieved a 30% reduction in conversion costs and increased website traffic by 3x within 8 months. Managed PPC and social media ad campaigns, ensuring high-quality lead generation and continuous campaign improvement.

Google Ads Facebook Ads Campaign Optimization Lead Generation Data Analysis Conversion Rate Optimization Digital Strategy SEO Analytics

Digital Marketing Specialist

Noodle Wave Media

Aug 2020 - Oct 2022 (2 years 2 months)

Managed digital marketing campaigns for various clients, focusing on campaign planning, deployment, and optimization. Successfully increased client base and conversions through effective PPC account management and strategic recommendations.

Google Ads Facebook Ads Campaign Optimization Data Analysis Conversion Rate Optimization Reporting Digital Strategy

Digital Marketing Manager

Teachers Life Insurance

Sep 2019 - May 2020 (8 months)

Defined goals for CRM implementation and developed digital sales campaigns. Collaborated with cross-functional teams to enhance SEO and organic traffic growth, while managing PPC campaigns to ensure brand exposure and customer retention.

CRM Management Google Ads SEO Strategy Digital Marketing Data Analysis Email Marketing Team Collaboration Reporting Campaign Management

Digital Marketing Manager

4Finance

Sep 2017 - May 2019 (1 year 8 months)

Developed and executed digital marketing strategies, managing PPC campaigns and SEO audits. Increased organic traffic significantly and optimized email marketing campaigns to enhance customer engagement and retention.

SEO Email Marketing Data Analysis Campaign Optimization Team Management Digital Strategy Reporting Content Development Conversion Rate Optimization

Digital Marketing Consultant

FDS Broker Services

Jun 2017 - Dec 2017 (6 months)

Designed wireframes and mockups for landing pages, developed content marketing assets, and implemented digital marketing strategies to increase lead generation through online advertising.

Wireframing Mock Ups Generation Content Marketing Facebook Ads Google Ads Digital Strategy Lead Generation Campaign Management SEO Conversion Rate Optimization

Digital Marketing Lead

Artologics Software

May 2004 - May 2017 (13 years)

Trained SEO professionals and managed digital marketing campaigns for SMEs. Focused on website design, SEO content writing, and performance analytics to optimize client strategies and improve effectiveness.

Website Design Google Ads Facebook Ads Content Writing Data Analysis Campaign Management Performance Analytics Digital Strategy

Senior Software Engineer

Gulfnet Pakistan (Pvt) Ltd

Jan 2000 - May 2004 (4 years 4 months)

Designed and developed web-based modules for the Apex HRM system, contributing to the integration of various HR functionalities and enhancing overall system performance.