Kanika Sharma

Conducted feasibility and market research for a quick-service restaurant, including demographic, footfall, and competitor analysis. Built unit-economics models projecting breakeven timelines and ROI across various footfall scenarios.

Supported account-based marketing and generated direct inbound leads. Amplified trade shows and events through pre-event hype, real-time coverage, and post-event nurturing.

Planned and set goals for social media marketing, developed brand awareness and online reputation, and managed content. Cultivated leads and sales, and assisted the social media team with real-time data monitoring and coverage reports.

Researched new online media opportunities, wrote and dispatched email marketing campaigns, and contributed to social media engagement and brand awareness. Managed the contact database and assisted with lead generation activities.

Monitored competitors' market strategies and business models to adapt processes. Designed surveys to identify consumer preferences, analyzed data to understand product demand and pricing, and drove sales.

Played a key role in consulting, implementation, and delivery of solutions for global clients in the insurance sector. Participated in causal analysis and defect prevention, performed data validation and functional testing, and ensured 100% availability and SLA compliance.

Grade: 78%

Completed MBA in Marketing and IT with 78% in 2014.

Grade: 65%

Completed B.E. in Computer Science and Engineering with 65% in 2010.

Grade: 68%

Completed Higher Secondary School (HSC) with 68% in 2006.

Grade: 69%

Completed Senior Secondary School (SSC) with 69% in 2004.