
Sandeep Vara
@sandeepvara
Digital marketer at Vericle Inc who supported SaaS product messaging and SEO initiatives with content and campaign analytics.
What I'm looking for
At Vericle Inc, I supported marketing for SaaS products through content development, product messaging, and digital marketing initiatives. I also supported SEO initiatives and tracked social media and online marketing activity.
At Hexaware Technologies, I measured digital marketing and campaign performance using Google Analytics, and supported email campaign design and website personalization through A/B testing. I also created MIS and dashboards using PowerBI to support ROI decision-making.
Earlier, I worked in sales, business development, and operations at Maersk GSC, Spero Realty, PEL City, Casa Grande, and Lanco Hills Technology Park Pvt Ltd. My experience includes lead generation, sales strategy, contract negotiation, vendor performance, and high-level escalations.
Experience
Work history, roles, and key accomplishments
Social Media Specialist
Vericle Inc
Jun 2022 - Jun 2023 (1 year)
Managed all social media pages and created innovative blog posts to achieve reader satisfaction. Generated invigorating social media content and supported SEO initiatives.
Evaluated and managed global marketing operations by measuring digital marketing efforts and campaign metrics. Built personalization experiences via A/B testing and marketing automation, and created MIS dashboards using PowerBI.
Handled high-level escalations to ensure SLAs are met and led cost optimization measures. Responsible for intermodal dispatch of all ports in the NE-S region and revived high-impact partial projects with above-par deliveries.
Assistant Manager - Business Development
Spero Realty
Apr 2016 - Aug 2016 (4 months)
Reported to Business Development Director on progress of marketing and sales of residential apartments. Negotiated, facilitated, and managed real estate transactions and generated leads through cold calls and referrals.
Senior Executive - Sales
PEL City
Mar 2015 - Aug 2015 (5 months)
Created prospect rapport by approaching leads and cultivating strong business relationships through sales. Utilized effective marketing techniques to increase brand recognition and demonstrated products to customers.
Assistant Manager - Sales
Casa Grande
Oct 2014 - Dec 2014 (2 months)
Handled sales for corporate launch projects and provided customer-centric consultative sales of investment options. Monitored customer buying trends and market conditions to adjust strategies and achieve sales goals.
Executive - Sales
Lanco Hills Technology Park Pvt Ltd
Jun 2012 - Aug 2014 (2 years 2 months)
Proactively negotiated profitable contracts for all product lines and performed cold calling to prospects to expand sales. Developed SWOT analysis and executed targeted sales strategies using data-driven decision-making.
Education
Degrees, certifications, and relevant coursework
IIT Madras
Business, Business
2019 - 2020
Completed a Business program at IIT Madras from 2019 to 2020.
LIBA
PGDFM, Financial Management
2009 - 2010
Pursued a PGDFM from LIBA from 2009 to 2010.
Bharath University
MBA, Business Administration
2008 - 2010
Pursued an MBA degree from Bharath University from 2008 to 2010.
Vel’s College of Science
BSc, Science
2004 - 2007
Completed a BSc degree from Vel’s College of Science from 2004 to 2007.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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