At Flywheel Digital, I plan and execute programmatic and retail media campaigns across Walmart Connect, The Trade Desk, Instacart, Kroger, Chewy, and Meta. I manage audience strategy, channel selection, and budget allocation.
I own campaign pacing and optimization, adjusting bids, targeting, and spend distribution to improve ROAS, CTR, and cost efficiency across display and video. I also analyze campaign data and share recommendations to guide future media investment.
Earlier, I designed targeted email campaigns as a Digital Marketing Intern at Cogent Integrated Business Solutions Inc. At Prometic, I supported customers through phone and email, used CRM systems to track inquiries, and supported social media content.
