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Somin Kapoor

@sominkapoor

Digital Marketing Specialist at CWI Lighting, creating branded content and managing website, social media, and newsletter communications.

Canada

Message

At CWI Lighting, I maintain website content and create branded visuals for digital communications. I also manage social media content and coordinate monthly newsletters and reports.

I use Mailchimp, Klaviyo, and Sender to schedule and distribute communications, and track readership metrics and feedback to assess effectiveness. I also share campaign updates with clients across Google, Meta, LinkedIn, and Instagram.

At Mosaic North America, I developed content for 90+ websites and published web and intranet content. I also created newsletters and used Google Analytics and SEMrush to provide insights on content effectiveness.

Earlier, I managed digital marketing work at Densenium and Sitecook Enterprises, including SEO, PPC, and social media campaigns. At Crescent Data Technologies, I generated $20,000 in revenue through Pay Per Click and Google Display Network campaigns.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

CWI Lighting

May 2024 - Present (2 years 5 months)

Maintained and updated website content, crafted visual designs, and managed content creation and media planning for consistent social media presence. Coordinated newsletters, reports, and client relationships across multiple channels.

Canva Adobe Creative Suite Mailchimp Klaviyo Sender PowerPoint Google Meta LinkedIn Instagram Content Creation Social Media Marketing Email Marketing Project Management

E-commerce Coordinator

Mosaic North America

Aug 2022 - Apr 2024 (1 year 8 months)

Developed content for 90+ websites and published web and intranet content. Designed and executed newsletters with Mailchimp and provided insights from Google Analytics and SEMrush.

Mailchimp Google Analytics SEMrush Content Management Web Publishing Newsletter Design Data Analysis

Digital Marketing Strategy Manager

Densenium

Oct 2020 - Feb 2021 (4 months)

Led management and execution of SEO and PPC campaigns, collaborated cross-functionally, and secured Google Ads clients. Developed engaging content and evaluated effectiveness through performance metrics.

SEO PPC Google Ads Social Media Marketing Content Creation Google Analytics Cross Functional Collaboration

Digital Media Operations Executive

Crescent Data Technologies

Apr 2019 - Nov 2019 (7 months)

Oversaw internal communication channels and created content for newsletters, banners, and announcements. Generated $20,000 in revenue through PPC and Google Display Network campaigns.

Adobe Creative Suite PowerPoint Mailchimp Google Analytics PPC Google Display Network Intranet Management Content Creation

Social Media Account Manager

Sitecook Enterprises

Jun 2018 - Apr 2019 (10 months)

Managed 18+ clients for digital projects including website development, social media, SEO, and paid ads. Utilized tools like SEMrush, Google Trends, and Sprout Social for insights and managed a monthly budget of $30,000.