Nidhi Bahl
@nidhibahl
I build AI-augmented content ecosystems that grow organic traffic, leads, and revenue.
IndiaWhat I'm looking for
At CollegeDekho, I lead content strategy and operations across four digital platforms with monthly traffic in the millions. I’ve built end-to-end content ecosystems for IELTSMaterial.com, TOEFLTestPrep.com, and GetGIS.org, including test preparation resources, visa guides, and destination roadmaps.
I use full-funnel planning, SEO clustering, keyword-gap analysis, GA4, Search Console, and AI tools including ChatGPT, Claude, Jasper, and SurferSEO to scale quality content output. My work helped generate 1 Crore+ in annual revenue for IELTSMaterial.com and increased editorial output 3x while maintaining quality.
Previously, I led digital editorial teams at Hindustan Times and edited wire copy at ANI-Reuters. I enjoy building capable editorial teams, setting clear brand standards, and connecting content investment to measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Assistant General Manager – Content
Collegedekho.com
May 2017 - Present (9 years 3 months)
Led content strategy and operations across four digital platforms, driving organic growth and improving lead quality. Integrated AI tools to scale content output 3x and built editorial teams from scratch.
Manager – Content
Hindustan Times
Apr 2011 - Apr 2017 (6 years)
Led a multi-writer editorial team producing high-volume content for digital properties, managing workload planning and quality oversight. Authored and edited content across careers, lifestyle, and current affairs, and rolled out SEO best practices.
Sub-Editor
ANI-Reuters
Aug 2007 - Apr 2011 (3 years 8 months)
Edited and proofread news copy across multiple beats for wire distribution, maintaining quality standards under tight deadlines. Mentored junior writers on copy accuracy and editorial style.
Education
Degrees, certifications, and relevant coursework
Indira Gandhi National Open University
Post Graduate Diploma, Journalism & Mass Communications
Pursued a Post Graduate Diploma in Journalism & Mass Communications.
University of Allahabad
Bachelor of Arts, Arts
Completed a Bachelor of Arts degree.
Wigan and Leigh College
Diploma, Media & Film Studies
Completed a 3-year program in Media & Film Studies.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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