Kadi Yao Tay

I am responsible for driving business growth outcomes in a constantly evolving media landscape. I lead digital on pitches, mentor, and oversee the daily operations of dentsu Performance (dentsu's digital performance team) while supporting the General Managers of the 3 operating business units.

Led digital and content work for Noanyi, supporting comics and related creative initiatives.

Accra Animation Film Festival is a platform that supports, promotes and offers animators in Africa the opportunity to showcase their artistic work. AAFFia aims at growing the animation ecosystem in Africa and connecting local animators to other professionals in other continents.

Our goal is to challenge local animation quality to ensure competitive work that showcases the stories and talents of t

I lead all creative and editorial work for Squid Mag, designed for digital (primarily) and print distribution. I am also the first line of response to enquiries via social media and email including press, partner and career opportunity inquiries.

I am in charge of content on the website, from creating, editing, and posting. I am also responsible for the company's online presence, primarily SEO

I oversee the day-to-day operations of Dentsu’s digital performance team while creating an enabling environment for an efficient, and constantly evolving digital media team.

Planned and supported digital media buying for target audiences as part of dentsu’s digital performance work.

Managing a 30 member team of artists and writers to produce the next generation of epic webcomics from Africa, the African diaspora and the Arab world.

Also responsible for creating original IPs.

Provided editorial leadership as Editor in Chief for Tech Nova GH.

Worked as an editor for Tech Nova GH.

I work with clients (across FCMG, Telco) to reach with their target audiences on digital platforms by planning, buying, leveraging new and existing technologies and advising on the best approach to media.

Digital media planner and buyer on Standard Chartered Bank, Vodafone Ghana, Néstle, Hennessy, Upfield, P&G.

Previous brands: Ghana-Exim Bank, Bet of Africa

Cadaroma is an online aroma diffuser and essential oils retailer.

My job here is to get Cadaroma on the first page of Google's SERP, rise to the first result and to stay there for keywords such as "aroma diffusers ghana" and other relevant keywords using a mix of on-page and off-page SEO tactics.

Achieved this within the first month of working on the website and continue to do so.

Responsibi

Working on Vortex247, a $3 dollar subscription platform for the best African comics and graphic novels.

- Responsible for Vortex 247's organic search engine growth which involves keyword research, link building, content optimization, and curation.

- Also responsible for new comics acquisitions in North and East Africa for the Vortex247 platform.

Responsible for Property Guru Global (and affiliates)' online footprint across SERP, social media and email.

In charge of optimizing campaigns across multiple online channels through SEO, SEM, social media, content marketing and email marketing to drive short-term and long-term results for Property Guru Global and its affiliates.

Copywriting & Design
- Lead copywriter ensuring all marketing co

Created marketing strategy and managed social media engagement for Meqasa.com, including weekly newsletter content and design. Contributed to SEO/SEM work, handled customer care and brand presence, and supported offline marketing and client/property ad copy.

Online Marketing
- Creating brand strategy for engagement and visibility across social media (Facebook, Twitter, Instagram and LinkedIn)
- Directly responsible for meqasa.com's weekly newsletter; from content to design.
- An Integral part of the SEO & SEM teams, helping create content and employ SEO best practices as approved by SEO manager.
- Directly responsible for the company's Instagram and

- Organised art and music festivals (Chale Wote Street Art Festival and Sabolai Radio Music Festival respectively) with attendance of over twenty thousand people

- Coordinated digital media team during Chale Wote Street Art Festival and Sabolai Radio Music Festival as well as other events such as Talk Party

- Curated and updated content on company social media (especially Instagram & Tumblr)

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Coordinated digital media for festivals and curated and updated content on Accra[dot]Alt’s social media and website. Wrote articles and supervised interns supporting social media and website content.

Created blog content for meqasa.com/blog and managed Twitter and Instagram social media accounts. Put together a weekly e-newsletter and assisted with SEO optimization and offline marketing activities.

I create content for the company blog - meQasa.com/blog
I manage 2 of the company's social media accounts (Twitter and Instagram)
I put together a weekly e-newsletter
I assist with offline marketing efforts (such as during the Dream Homes Expo)
Assist with SEO optimization.

Worked as Assistant Marketing Manager at meqasa.com (meqasa).

Supported marketing activities as an Assistant Marketing Manager at Meqasa.com.

Led operations for Vortex Corp. in Ghana on a part-time basis.

Write animation and comic scripts (wrote Hero Lomo #1), write reviews and create content.