Justine Bautista

At Becon, a Samsung-invested AI beauty technology startup, I built US market presence from scratch as the sole US operator. I sourced 500+ companies, onboarded 70+ B2B partners at a 41% conversion rate, and tied GTM and partner activity to $100K+ in attributed revenue.

I land partnerships through persistent outreach, in-person relationship building, and practical follow-through. I coordinated launches, negotiated vendor and distributor relationships, ran 118 product demos and 40+ onboarding sessions, and grew a partner and affiliate program that contributed to a 31% sales increase.

I’m comfortable owning the logistics when there is no playbook, from timelines and reporting across US and Seoul HQ to on-site activations and training materials. I use AI tools daily to reduce communications and operations overhead so I can focus on relationships and problem-solving.

Earlier, I trained and coordinated teams at Code Ninjas and led scheduling, inventory, and coverage at It’s Boba Time. I’m also a genuine sports fan with familiarity across collector and culture-brand communities at the intersection of sports and digital.