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Juli Patty

@julipatty

Senior marketing leader specializing in data-driven brand storytelling and growth for SaaS, cybersecurity, and media companies.

United States

Message

What I'm looking for

I seek senior marketing leadership roles where I can drive revenue-focused content and brand strategies, lead cross-functional teams, and scale data-driven programs in collaborative, growth-oriented organizations.

I am a senior marketing executive with deep experience building data-driven brand and content strategies that drive measurable revenue growth. I have led global brand storytelling, SaaS content programs, demand-generation campaigns, and editorial voice management—achieving outcomes like 30% revenue or follower growth and launching high-conversion industry events.

I combine technical domain knowledge (IT, security, SEO, LLM optimization) with hands-on multimedia production and team leadership to align marketing roadmaps with business goals. I thrive in cross-functional, remote, and lean environments, translating complex data into clear strategy, building thought-leadership engines, and scaling programs that connect campaigns to revenue.

Experience

Work history, roles, and key accomplishments

Director of Marketing

JSCM Group

Oct 2024 - Dec 2025 (1 year 2 months)

Architected a data-driven SaaS content and ABM strategy that increased high-intent social following by 30% and led a website redesign and content atomization program to boost SEO and engagement.

Account Based Marketing SEO Editorial Management Demand Generation

Chief Brand Officer

Nextologies and tooberTV

Oct 2021 - Oct 2024 (3 years)

Owned global brand strategy and execution for tooberTV, driving strategic positioning that contributed to 30% revenue growth and established the platform as a differentiated international streaming brand.

Brand Strategy Global Marketing Storytelling Revenue Growth Integrated Campaigns

Chief Marketing and Business Development Officer

VerticalXchange

Jul 2017 - Oct 2021 (4 years 3 months)

Created a new brand identity and benefits-focused storytelling framework that accelerated pipeline growth, launched three high-conversion events, and drove a 30% revenue increase over two years.

Brand Identity Storytelling Partnership Development Revenue Growth

Marketing, Communications, PR Consultant

Independent

Jan 2007 - Jul 2017 (10 years 6 months)

Provided communications, ghostwriting, and content strategy services for clients including financial advisors, General Mills, Stanford Cancer Center, and Magellan Financial, delivering books, campaigns, and internal communications.

ghostwriting Content Strategy PR Internal Communications Social Media Strategy

Writer and Content Strategist

Padilla

Jan 2004 - Jan 2007 (3 years)

Crafted public affairs and marketing communications plans for clients including General Mills and BASF, accelerated public campaigns, and managed client projects, budgets, and confidential crisis communications.