Julia Guthrie

I am a senior marketing leader with 10+ years of experience building brands and driving growth through strategic storytelling, full-funnel content, and integrated campaigns. I specialize in simplifying complex ideas and inspiring cross-functional collaboration to turn creative strategy into measurable business impact.

At JanSport I led digital campaigns and omnichannel brand strategy, driving a 20% YoY lift in engagement and 15% growth in online sales while leveraging AI to scale content production. At Expedia Group I translated technical initiatives for a 16K+ employee organization into multi-channel programs that improved engagement, compliance, and delivered over $1M in cost savings.

Previously, I led marketing and content strategy for Safeco Insurance’s 100K+ independent agent audience, driving double-digit gains in sales, retention, and engagement through purpose-driven storytelling and editorial leadership. At AppSheet I built a GTM content engine that helped scale the product to 200K+ users and supported its eventual acquisition.

I hold a Master’s in Digital Communications & Branding and a Bachelor’s in Politics, and I bring a pragmatic, data-informed approach to content, positioning, and audience-first marketing that fuels adoption and long-term brand loyalty.