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Julia Guthrie

@juliaguthrie

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Senior marketing leader driving growth through strategic storytelling and content.

United States

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What I'm looking for

I’m seeking senior marketing roles where I can lead brand storytelling, build content ecosystems, drive measurable growth, and collaborate cross-functionally in mission-driven teams.

I am a senior marketing leader with 10+ years of experience building brands and driving growth through strategic storytelling, full-funnel content, and integrated campaigns. I specialize in simplifying complex ideas and inspiring cross-functional collaboration to turn creative strategy into measurable business impact.

At JanSport I led digital campaigns and omnichannel brand strategy, driving a 20% YoY lift in engagement and 15% growth in online sales while leveraging AI to scale content production. At Expedia Group I translated technical initiatives for a 16K+ employee organization into multi-channel programs that improved engagement, compliance, and delivered over $1M in cost savings.

Previously, I led marketing and content strategy for Safeco Insurance’s 100K+ independent agent audience, driving double-digit gains in sales, retention, and engagement through purpose-driven storytelling and editorial leadership. At AppSheet I built a GTM content engine that helped scale the product to 200K+ users and supported its eventual acquisition.

I hold a Master’s in Digital Communications & Branding and a Bachelor’s in Politics, and I bring a pragmatic, data-informed approach to content, positioning, and audience-first marketing that fuels adoption and long-term brand loyalty.

Experience

Work history, roles, and key accomplishments

Senior Content Marketing Manager

JanSport

Jan 2024 - Dec 2025 (1 year 11 months)

Led content and omnichannel brand strategy driving a 20% YoY lift in engagement and 15% growth in online sales; scaled content production with AI while improving brand consistency across web, email, social, and e-commerce.

Content Strategy Email Marketing Social Media Analytics

Senior Product Marketing Manager

Expedia Group

Jan 2021 - Dec 2024 (3 years 11 months)

Led internal product marketing for HR, IT, and cybersecurity initiatives across a 16K+ employee organization, improving engagement, compliance, and contributing to over $1M in cost savings through targeted multi-channel campaigns.

Product Marketing Internal Communications Change Management Cross Functional Collaboration Content Development Video Analytics Stakeholder Management

Marketing & Content Strategy Lead

Safeco Insurance

Jan 2016 - Dec 2021 (5 years 11 months)

Directed multi-channel content and marketing programs for 100K+ independent agents, driving a 15% YoY sales lift, 18% retention increase, and 10–20% annual engagement gains through editorial leadership and enablement assets.

Content Strategy Campaign Management Audience Research

GTM & Content Marketing Lead

AppSheet

Jan 2014 - Dec 2016 (2 years 11 months)

Built go-to-market content strategy that grew AppSheet to 200K+ users, creating a full-funnel content engine and messaging framework that fueled rapid adoption and community growth prior to acquisition by Google.

Go To Market Strategy Content Marketing SEO Messaging Frameworks Copywriting Video Direction Analytics

Education

Degrees, certifications, and relevant coursework

University of Washington

Master of Arts, Digital Communications & Branding

Completed a Master’s degree in Digital Communications & Branding focused on strategic communications, brand development, and digital content strategy.