At SENAME Interactive, I lead marketing and growth strategy for B2B and DTC clients, connecting acquisition, funnels, lifecycle marketing, and analytics to revenue goals. I also serve select clients as a fractional CMO and technology leader, advising founders on customer journeys and growth opportunities.
For Pause Breathwork, I supported a global wellness education business selling breathwork and somatic certification programs, progressing from marketing technology support to paid media and growth strategy ownership. I helped shift its marketing to an evergreen acquisition and lifecycle model; during the transition, annual revenue more than doubled, booked sales calls increased 234%, and ROAS improved from 0.91x to 5.78x.
I also developed the launch strategy and email sales journey for a new Somatic Coaching Certification, which generated approximately $900K in 90 days. Earlier, I supported digital campaigns and advertising operations at SearchKings, SapientRazorfish, and Kijiji, an eBay Company.
