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Antonio Vázquez Villoria

@antoniovzquezvillori

Brand & Core Markets Marketing Manager at G2A.COM, who launched G2A Plus and aligns brand guidelines across core markets.

Spain

Message

At G2A.COM, I led the launch of G2A Plus, a customer loyalty program designed to strengthen engagement and retention. I also ensured global brand guidelines and value propositions were implemented consistently across core markets.

At Cofares, I led the launch of Welnia and managed omnichannel campaigns, delivering 120% traffic growth and a 30% improvement in conversion rate. At EHS.TV, I managed performance campaigns across digital channels, achieving 200% ROI and an overall conversion rate above 5%.

At BBVA.ES, I grew Finanzas de un vistazo to more than 500,000 monthly visits and contributed to BBVA winning the Premio Eficacia Silver 2018. Earlier, as Editorial Director, Sports Division at GrupoV, I led the editorial and commercial direction of four publications.

Experience

Work history, roles, and key accomplishments

Current

Brand & Core Markets Marketing Manager

Current

G2A.COM

Mar 2023 - Present (3 years 7 months)

Led the launch of G2A Plus, a customer loyalty program designed to strengthen engagement and retention. Ensured consistent implementation of global brand guidelines and value propositions across core markets.

Brand Strategy Customer Loyalty Programs Cross functional Coordination Marketing

Digital Marketing Manager

Lubets

Dec 2021 - Feb 2023 (1 year 2 months)

Held full brand ownership and executed cross-channel campaigns for a consumer health brand. Recognised with Best Brand Experience 2022 and Rocket Brand 2022 (IP Mark).

Brand Strategy Integrated Campaign Manager Digital Marketing Strategy Cross Channel Marketing

Digital Marketing Manager & Online Merchandiser

Cofares

Apr 2020 - Mar 2021 (11 months)

Led the launch of Welnia, the largest parapharmacy eCommerce in Spain, managing omnichannel campaigns. Delivered +120% traffic growth and +30% improvement in conversion rate.

Digital Marketing Strategy Multichannel Campaign Management Ecommerce Conversion Rate Optimization

Digital Marketing Manager

EHS.TV

Oct 2018 - Feb 2020 (1 year 4 months)

Managed 360° performance campaigns across Google Ads, Facebook Ads, LinkedIn, native advertising and email. Achieved +200% ROI and pushed overall conversion rate above 5%.

Google Ads Facebook Ads LinkedIn Advertising Native Advertising Email Marketing Performance Marketing ROI Optimization

Content Manager / SEO Writer

BBVA.ES

Oct 2017 - Oct 2018 (1 year)

Grew Finanzas de un vistazo to 500K+ monthly visits, the highest-traffic financial blog in Spanish. Contributed to BBVA winning the Premio Eficacia Silver 2018 for best owned media campaign.

SEO Content Strategy Content Writing Digital Marketing