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Julian ShankleJS
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Julian Shankle

@julianshankle

E-commerce policy lead at Resmed investigating grey-market distribution and strengthening authorized seller governance across digital marketplaces.

United States
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At Resmed, I oversee e-commerce policies covering MAP, Authorized Online Provider, Marketplace, and New Product Introduction. I develop recommendations to address changing digital commerce practices and distribution risks.

I coordinate investigations into unauthorized distribution, grey-market activity, and potential product diversion across North American and Asia-Pacific markets. Using serialized-device tracing, test purchases, transaction analysis, and distribution records, I support evidence-based enforcement decisions.

I also investigate unauthorized sellers and misleading listings, and support Amazon Brand Registry, intellectual property enforcement, Transparency enrollment, and product authentication initiatives. Earlier at CURT Group, I supported marketplace analytics, pricing intelligence, and authorized reseller governance across Amazon and other online channels.

Experience

Work history, roles, and key accomplishments

Resmed logoRE
Current

Senior Specialist, E-Commerce Policy Lead

Jan 2025 - Present (1 year 10 months)

• Policy & Governance: Oversee MAP, Authorized Online Provider, Marketplace, and New Product Introduction (NPI) policies. Develop recommendations to address evolving digital commerce practices and distribution risks.

• Authorized Seller Compliance: Manage oversight of approximately 25 publicly authorized online sellers, supporting eligibility reviews, website compliance assessments, and channel g

Resmed logoRE

e-Commerce Sales and Policy Analyst

May 2022 - Dec 2024 (2 years 7 months)

Supported the development, administration, and enforcement of e-commerce policies designed to protect product integrity, strengthen authorized sales channels, and deliver a consistent, high-quality customer experience. Applied knowledge of digital commerce, online purchasing behavior, and channel dynamics to identify risks, investigate policy violations, and improve e-commerce processes.

Key Resp

CURT Group logoCG

e-Commerce Programs Analyst

CURT Group

Jul 2018 - Dec 2021 (3 years 5 months)

Supported e-commerce strategy, marketplace analytics, pricing intelligence, and authorized reseller governance across CURT Group's online sales channels. Combined business analysis with channel compliance to improve sales forecasting, maintain competitive positioning, and protect brand integrity across Amazon and other online marketplaces.

Key Responsibilities
• Marketplace Analytics & Sales Fore

Feizy logoFE

E commerce Account Specialist

Feizy

Jan 2017 - Feb 2018 (1 year 1 month)

Supported e-commerce account management and online retail operations by coordinating product data, purchase orders, returns, and customer onboarding. Partnered with internal teams and online retail customers to maintain accurate product information, streamline order processing, and deliver a consistent customer experience.

Key Responsibilities
• E-Commerce Account Support: Collaborated with senio

Lane Boots logoLB

E-commerce Specialist

Lane Boots

May 2015 - Dec 2016 (1 year 7 months)

Managed e-commerce account relationships, online merchandising initiatives, digital promotions, and website support across a portfolio of online retail partners. Expanded account responsibilities to include major retailers while supporting sales growth, product visibility, and digital marketing initiatives.

Key Responsibilities & Achievements
• E-Commerce Account Management: Managed and developed

Dex Media logoDM

Analyst-Web Technology

Aug 2012 - Apr 2015 (2 years 8 months)

Supported digital marketing services and online reputation management for small-business clients, helping maintain accurate business information, consistent social media activity, and responsive customer support.

Key Responsibilities
• Managed scheduled content publishing for client Facebook Business Pages using social media scheduling tools, adjusting campaigns and stopping scheduled posts when

SS

Analyst-Web Technology (contractor)

1st HR Source

Jan 2012 - Aug 2012 (7 months)

Supported small-business social media management by maintaining client Facebook Business Pages, responding to customer needs, and identifying opportunities to improve audience engagement and online visibility.

• Assisted with Facebook page management, content updates, and customer communications.

• Delivered responsive customer service while recommending ideas to strengthen online engagement and

RA

Sales Associate

RadioShack

Sep 2011 - Dec 2011 (3 months)

Supported retail sales, customer service, inventory management, and store operations while participating in Management-in-Training activities.

• Assisted customers with product selection, technology questions, and purchasing decisions, including mobile products and services.

• Supported inventory control, stocking, merchandising, and daily store operations.

• Processed customer transactions and

SG

Management Intern

Southwest Minority Financial Group

Dec 2009 - Dec 2010 (1 year)

Supported day-to-day business operations through customer assistance, inventory coordination, merchandising, and basic financial administration.

• Assisted customers and supported daily service needs.

• Coordinated inventory control, product organization, and logistics activities.

• Maintained store displays and product placement to support an organized customer experience.

• Assisted with cas

Education

Degrees, certifications, and relevant coursework

University of Louisiana at Lafayette logoUL

University of Louisiana at Lafayette

Bachelor of Arts, Business Administration

2007 - 2011

RELEVANT COURSEWORK
* Strategic Management
International Marketing
* Leadership
* Sales Management
* Marketing Research
* Business-To-Business Marketing
* Marketing Management
* Retailing

SOFTWARE
Microsoft Office XP/2007: Includes all programs in Office
Business System Analysis Tool Classes:
* Microcomputer Applications in Business
* Information Systems
* Service Operations

Tech stack

Software and tools used professionally

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