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Isabella Parra

@isabellaparra

Sponsorship & Commercial Operations professional at Effie Awards Colombia who secured 10 partners and $120M COP for its 20th anniversary.

Colombia

Message

At Effie Awards Colombia, operated by ANDA, I led commercial strategy and sponsorship sales for the 20th-anniversary edition, closing deals with 10 partners for $120M COP. I also coordinated the judging cycle and directed the BTL agency for the anniversary ceremony.

At Perry Ellis International, I led seasonal campaign implementation across 60+ retail locations and managed the creative asset pipeline. My reporting on sell-through, traffic, and engagement informed budget allocation and seasonal strategy.

At Walter Kolm Entertainment, I managed artist campaigns and brand partnerships, including deals with Prada and Johnnie Walker that secured $300K+ in sponsorship value. Earlier, at Art House Society, Inc. and Hola TV, I coordinated artist-development projects, live showcases, show production, and branded content.

Experience

Work history, roles, and key accomplishments

Current

Sponsorship & Commercial Operations

Current

Effie Awards Colombia

Feb 2026 - Present (8 months)

Led commercial strategy and sponsorship sales for the 20th-anniversary edition of the Effie Awards Colombia, closing deals with 10 sponsoring partners for $120M COP in revenue. Managed the judging cycle with 300+ senior jurors and directed the BTL agency for the Effie Summit ceremony.

Sponsorship Sales Commercial Strategy Negotiation Contract Drafting Stakeholder Management Event Management Project Management BTL Agency Direction WFA Benchmark Reporting

Creative Marketing Specialist

Perry Ellis International

Oct 2024 - Feb 2026 (1 year 4 months)

Shaped and led implementation of seasonal campaign strategy across 60+ retail locations, serving as the main link between creative, marketing, and retail partners. Managed the creative asset pipeline and built performance reports on sell-through, traffic, and engagement.

Campaign Strategy Brand compliance Stakeholder Management Creative Asset Management performance reporting Retail Partnerships Macy'S Nordstrom

Brand Manager – Artists

Walter Kolm Entertainment

Jul 2023 - Oct 2024 (1 year 3 months)

Managed end-to-end timelines for 10+ artist campaigns a year, aligning artist management, creative, legal, and brand-partner teams. Served as the main point of contact between sponsors and the artist roster, securing $300K+ in sponsorship value.

Artist Management Brand Partnerships Sponsorship Pitch Strategy Negotiation Campaign Management KPI Reporting

Project Manager – Artist Development

Art House Society, Inc.

Apr 2021 - Jun 2023 (2 years 2 months)

Directed artist-development projects for 5 emerging artists, covering brand identity, styling, photoshoots, and showcases. Coordinated 7 live showcases and rollouts that generated 500K+ streams and negotiated $100K+ in partnerships.

Artist Development Project Management Brand Identity Styling Photo Shoots Showcase Coordination Partnership Negotiation

Production & Project Coordinator

Hola TV

Sep 2019 - Feb 2021 (1 year 5 months)

Coordinated production of 4 shows for a network reaching 22.5M+ homes across the Americas, managing crews, talent, and vendors. Managed branded content and advertiser integrations with the sales and creative departments.

Production Coordination Project Management Crew Management Talent Management Vendor Management Branded Content Advertising Integration