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Juliana Azevedo

@julianaazevedo

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Senior Product Designer with expertise in user-centered design.

Brazil

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to impactful design solutions and continue to grow professionally.

As a Senior Product Designer, I have a proven track record of spearheading cross-functional initiatives that enhance user experiences and drive business results. At Stone, I led strategic projects that optimized mobile-centric flows for credit products, significantly reducing delinquency rates and improving customer satisfaction. My commitment to accessibility ensures that diverse user needs are met, creating inclusive experiences across platforms.

Throughout my career, I have successfully orchestrated product experiences that boost engagement and operational efficiency. My work at Deloitte involved defining scalable design patterns for SaaS applications, where I contributed to the creation of a design system that supports multiple core solutions. I am passionate about mentoring and sharing knowledge, having trained over 20 consultants in UX best practices.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Stone

Nov 2024 - Present (10 months)

Spearheaded cross-functional initiatives with Product Managers and engineers to enhance the post-loan experience for credit products, optimizing mobile-centric flows and decreasing delinquency rates. Led a strategic credit discovery, collaborating with Product Managers, engineers, and stakeholders to define customer pain points, align business goals, and set the roadmap for experiments, features,

Product Design Mobile Centric Flows Delinquency Rate Reduction Credit Discovery Accessibility Best Practices Content Creation

Mid-Product Designer

Stone

Feb 2023 - Present (2 years 7 months)

Orchestrated internal systems and product experiences, enabling national cross-sell campaigns and boosting multi-product adoption across web and mobile. Pioneered the first benefits program in Brazilian acquiring, validated through usability and concept testing with 50+ users.

Internal Systems Cross Sell Usability Testing

Junior Product Designer

Stone

Jul 2022 - Present (3 years 2 months)

Designed a mass price table update tool, reducing processing time by 56% and achieving over 85% first-attempt upload success (NPS 8.5/10). Developed and implemented a bulk locality-to-cluster association workflow, accelerating processes by 32% and keeping error rates below 1%.

Mass Price Table Update Tool Bulk Locality To Cluster Association Self Service Voucher Tool Document Failure Reduction Workflow Automation Process Optimization

Product Designer

Deloitte

Nov 2021 - Present (3 years 10 months)

Defined and implemented scalable mobile design patterns and repeatable UI components for SaaS flows, collaborating with product managers and engineers to support quality experiences across iOS and Android. Delivered B2B platform and dashboard design for global clients, collaborating on product architecture and digital transformation.

Design Patterns UI Components iOS Android Dashboard Design Product Architecture Digital Transformation Content Creation

Education

Degrees, certifications, and relevant coursework

Universidade Católica de Pernambuco

Bachelor's Degree in Law, Law

2015 - 2020

Completed a comprehensive curriculum in Law, gaining a strong foundation in legal principles and practices. Developed critical thinking, research, and analytical skills applicable to various professional fields.