Julia Matviichuk

Led cross-functional product growth initiatives, optimizing checkout and upsell flows to increase conversion rate 15% and Average Order Value 18%; drove retention +12% and reduced churn 10%. Managed WooCommerce→Shopify migration in 2 months and defined success metrics with post-release analysis.

Founded and led The Workstream, delivering 40+ group retreats with 95%+ client satisfaction and 70% repeat bookings; built booking and ops systems that reduced planning time per retreat by 30%.

Coordinated cross-functional teams to deliver digital product updates in agile environments, maintaining documentation and mitigating risks to improve delivery predictability.

Managed European artist tour logistics, partner and venue relationships, and real-time crisis resolution to ensure on-time execution and control costs.

Led B2B market entry for luxury food products into Ukraine, securing placement in 4 national supermarket chains and growing monthly sales 40% through coordinated marketing and sales campaigns.

Drafted legislation and international cooperation documents for the Committee on State Building and Local Governance, organizing high-level meetings and supporting negotiations with international partners.

Supported international education partnerships by planning international trips, coordinating meetings, and organizing documentation and budgeting for EU collaborations.

Bachelor of Laws focused on legal representation and criminal psychology at the National Academy of Internal Affairs from 2007 to 2012.

Bachelor of Arts in International Relations with a focus on international information and public relations at National Aviation University from 2006 to 2010.

Completed a physics and mathematics-focused secondary education at the Technical Lyceum affiliated with KPI from 1996 to 2006.