Julia Alvarez

Managed end-to-end influencer campaigns across Instagram and TikTok, including creator sourcing, vetting, and campaign launches. Coordinated deliverables and creator communications, reviewed content against brand guidelines, and produced performance reporting for clients and internal teams.

Built and scaled the customer success function from scratch, creating dashboards to monitor account health and revenue flow. Drove retention and revenue expansion with KPI tracking, achieving a 90%+ increase in recurring app revenue within four months and boosting creator engagement from 65% to 92% through a gamified campaign.

Mapped and qualified content creators, agencies, and stakeholders across Brazil, then delivered consultative support to maximize platform adoption. Managed ongoing partner relationships, created training and educational assets, led onboarding, and used client/creator feedback to inform product and strategic pivots.

Co-founded a boutique creative studio providing strategy and execution for social media management, branding, and experiential design. Owned client relationships end-to-end and led visual identity work such as window displays and in-store environments aligned to brand strategy.

Oversaw retail and wholesale operations while managing client relationships, performance reporting, and KPI-driven upsell and cross-sell opportunities. Increased wholesale sales by 75.7% from Summer ’21 to Summer ’22 and spearheaded a live-commerce initiative to enable real-time ordering.

Established and nurtured C-level relationships in the B2B fashion marketplace and onboarded new sellers through needs diagnosis and tailored proposals. Managed CRM and documentation workflows, used performance reports to guide decisions, and exceeded sales targets with proactive marketplace demo activities.

Earned a Bachelor's degree in Fashion Design at FAAP - Fundação Armando Alvares Penteado from 2010 to 2013.